Obuv Rossii GC increased revenue in the first half of 2019 by 19,3%
The volume of consolidated unaudited revenue of Obuv Rossii GC in the first half of the 2019 year increased by 19,3% to 5,358 billion rubles. compared to 4,493 billion rubles. in the first half of the year 2018.
The total comparable revenue (like-for-like) of the Obuv Rossii group of companies increased by 7,7%: including comparable sales revenue increased by 1,6%, revenue from lending activities increased by 27%.
During the reporting period, the retail network of Shoe of Russia increased by 110 stores, 105 own and 5 franchised stores. The company entered the 92 new city. The company plans to bring the number of new retail outlets to the end of the year to 150.
“In the first six months of 2019, we see a positive trend in comparable sales, as well as an increase in the average bill. This is due to the fact that we continue to improve the assortment, expand the line of related products, including clothing, ”comments Anton Titov, CEO of Obuv Rossii KG. - Comparable sales are positively affected by additional services that we provide to customers in our stores, in particular installment payments. Now the average check when buying in installments is two to three times higher than the average check when paying in the traditional way. In general, the direction of additional services plays an increasing role in the development of the company, which is explained by significant changes in the retail business. Shops, which are part of the buyer's daily route home and to work, become service points that provide a wide range of high-tech services, including financial ones. Given this trend, in the first half of the year we observe a significant increase in comparable revenue from cash lending activities - by 27%; the average loan amount is also increasing.
The group's installment payment service portfolio in the first half of 2019 increased by 6,6% compared to the same period last year - up to 2,365 billion rubles, and the growth of the loan portfolio in the first half of 2019 amounted to 35,4% compared to the same period last year - up to 2,053 billion rubles.
In addition, in the first half of the year, Obuv Rossii GC was engaged in the development of the project “Order Issuing Points” in its stores. The company works with five logistics operators of the Russian e-commerce market. In Shoe Russia stores, online shoppers receive about 5000 packages weekly. Online order points are available at more than 600 retail outlets.
“In the first half of the year, the conversion into purchases by customers who come to receive an online order and additionally purchase goods or services at Obuv Rossii stores amounted to 4,5%. As for online sales, they also showed growth in the first six months of 2019 of the year - by 23%; their share in retail revenue reached 14,3%, ”says Anton Titov.
The group plans for the next half year - to modernize the mobile application and launch an updated version of the website of the main online store - westfalika.ru. The development of the retail network will continue with the opening of new stores mainly in small towns.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 8494 stores (166 operates under a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard, owns two shoe factories in the Novosibirsk region. The group’s revenue in 2018 amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.
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