The main buyer of men's clothing TSUM got a red shoe
03.11.2011 7042

The main buyer of men's clothing TSUM got a red shoe

The main buyer of men's clothes at TSUM received a prestigious award at the international exhibition of shoe manufacturers Micam in Milan.

Lev Kharlamov, the main buyer of men's clothing at TsUM, received the prestigious Micam Buyer Award at the recent Micam international shoe manufacturers' exhibition. The scarlet shoe, a symbol of Italy's pride - its famous footwear - was personally presented to Leo by Cleto Sagripanti, President of the Italian National Association of the Shoe Industry (ANCI).

The TSUM mainly buys shoes not at the exhibition, but directly in the showrooms of the brands, so Micam is more of a space for meeting new brands and their manufacturers. Receiving a prestigious award is associated not so much with an increase in the volume of purchases, which is steadily increasing by 5-10% each season, but with the efforts that TSUM buyers are making to provide the most complete and understandable presentation of partner collections. The correct demonstration of the features and advantages of each brand ultimately leads to successful implementation and, consequently, to increased sales. Every season, TSUM offers customers 70-75 collections of men's shoes, of which 10-15 are new. Italian shoes make up about 90% represented at TSUM, given the fact that many brands in France, Germany and other countries carry out production in Italy.

At the moment, men's shoes, like other goods for men, are presented on the second floor of the Central Department Store; in the coming seasons, a separate pool of shoe brands should be formed for the recently updated fourth floor, which is designed to express the trends and spirit of youth fashion.

The main buyer of TsUM menswear received a prestigious award at the Micam international exhibition of shoe manufacturers in ...
5
1
Rating

Latest News

The Paris Commune has released a space-themed collection

The beauty of the night sky and myriads of twinkling stars, alluring and mysterious, have always fascinated and delighted people.
12.04.2024 243

Levi's is dropping shoes

On April 3, during a conference call with analysts to discuss the quarter's financial results, Levi's CEO Michelle Gass announced the closure of the company's footwear business, writes...
12.04.2024 284

Online store CDEK.Shopping named the most popular shoe brands

A service for ordering goods from popular brands from abroad, CDEK.Shopping, analyzed the demand of its customers in the “Shoes” category. The most popular shoe brands were Nike and New balance; the top five also included Adidas, Asics and…
11.04.2024 334

TJ COLLECTION celebrated its 30th anniversary by creating a digital fashion museum

The clothing, footwear and accessories brand TJ COLLECTION attracted HSE students to collaborate and created a museum in the Spatial metaverse. The space is dedicated to the brand’s thirtieth anniversary. The exhibition presents fashion trends of recent decades. And just...
11.04.2024 344

Lanvin has updated its collection of ballet shoes for the Spring '24 season

The new Lanvin Ballerina collection features 14 new shades and materials, including pink and light green nappa leather, raw edge indigo denim, raffia and leopard print calfleather…
11.04.2024 382
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning