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Global adidas
24.09.2012 1504

Global adidas

By 2015, the world's second largest sporting goods manufacturer, Adidas AG, confirmed that it plans to increase global sales to 17 billion euros.

The Adidas brand will continue to drive sales growth. According to the forecast, in 2015, sales of this brand will amount to 12,8 billion euros, which is 5% higher than previously expected 12,2 billion.

Sales forecast for Reebok brand downgraded to 2 billion euros from 3 billion euros.

In accordance with the group’s strategic plan for the period up to 2015, 50% of sales growth will be provided by three key markets for Adidas: North America, China and Russia / CIS.

According to the company's forecast, in 2012, Adidas profit and revenue will set new records. It is expected that revenue growth, excluding currency fluctuations, will approach 10% relative to 2011 of the year, earnings growth per share will amount to 15-17% (up to 770-785 million euros). It is reported by retailer.ru.

By 2015, the world's second largest sporting goods manufacturer, Adidas AG, confirmed that it plans to increase global sales to 17 billion euros. The Adidas brand will continue to drive its growth ...
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