Furla annual turnover exceeds 500 million euros
19.03.2019 2060

Furla annual turnover exceeds 500 million euros

The Italian luxury brand Furla continues to show growth. In 2018, the company's turnover reached 518 million euros, an increase of 5,2% compared to 2017 (excluding currency fluctuations).

The brand showed a high level of sales in the Asia-Pacific region, where sales in 2018 grew by 18,2% compared with sales in this region in 2017. Currently, Furla sales in the countries of the Asia-Pacific region account for 26% of the total turnover of the company. Sales in the reporting period and in the USA increased by 13,2%, now they make up 8% of the total sales turnover of the company. Japan remains the leading market for the brand, accounting for 22% of total sales. In this country, sales in 2018 increased by 3,6%. The remaining 44% of the company's sales turnover is in Europe, the Middle East and Africa.

Furla Group continues to adhere to the expansion strategy, developing its own network of single-brand boutiques. Own retail provided the company with 80% of sales in 2018. Currently, the Furla retail chain has 490 single-brand boutiques that are open in 98 countries (of which 285 are the brand’s own retail, 163 are franchised stores and 42 are tourist shops (at Duty Free airport complexes, cruise liners, and airplanes). More than 1200 multi-brand stores and department stores complement the company's distribution network.

Sales in tourism retail developed particularly actively and increased in 2018 by 16,2% compared with the same indicator in 2017. They accounted for 7,3% of Furla's turnover through sales at 293 retail outlets in 64 countries.

Sales in e-commerce also increased by 45,7% compared to the previous year, excluding currency fluctuations. The company associates this growth with investments made in the development of this channel.

After many years of active expansion in the world, Furla focuses on the development of individual distribution areas. The company continued to invest in marketing, focusing on digital communications and social networks, which showed a significant increase in the number of subscribers (+64 compared to 2017 on Instagram and WeChat), while maintaining one of the highest engagement rates (1,59%) in luxury fashion categories.

“We are very pleased with these financial results, which we achieved in a rather difficult time for the international market,” commented Furla Group CEO Alberto Camerlengo. - We have invested significant resources in ensuring active business growth. In the past few years, the company has gained full control over our retail and distribution network in China, Hong Kong, Macau and Singapore and has strengthened our distribution chain. Our only fundamental goal was to guarantee continuity and excellence in all of Furla's works. ”

Italian luxury brand Furla continues to grow. In 2018, the company's turnover reached 518 million euros, an increase of 5,2% compared to 2017 (excluding foreign currency ...
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