Goerz in Virtual
In Germany, at the stations placed virtual shoe stores.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
In Germany, virtual shoe stores were located at railway stations. A network of shoe stores Goerz installed virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared on ...
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Rieker update
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Turkish concern Flo introduces 5 brands of footwear to the Russian market
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The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Men's footwear range for fall-winter 2021/22
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
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Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
