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Goerz in Virtual
05.06.2012 1458

Goerz in Virtual

In Germany, at the stations placed virtual shoe stores.

A network of shoe stores Goerz, as part of its advertising campaign in Germany, has installed virtual shoe fitting rooms. They appeared at train stations and in the lobby of the subway, according to the portal Medien Milch. The fitting rooms were equipped with three Kinect motion sensing devices. When a passer-by stood in front of an interactive screen and selected shoes on the menu, it appeared on the screen of a person’s feet: he could move and turn to look at it. You could immediately buy your favorite pair by reading the QR code of the product using your mobile device. The order was delivered to the buyer the next day. A virtual shoe store was introduced in Hamburg in April 2012, its concept is owned by Kempertrautmann. In 2011, this German agency received the Golden Lion for its interactive project for the Edding markers “Wall of Glory”. The format of the virtual store in the public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels on the subway with photographs of Tesco supermarket products. Metro passengers, waiting for the train, could make purchases online by photographing the QR code of the goods they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
In Germany, virtual shoe stores were located at railway stations. A network of shoe stores Goerz installed virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared on ...
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