Goerz in Virtual
In Germany, at the stations placed virtual shoe stores.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
In Germany, virtual shoe stores were located at railway stations. A network of shoe stores Goerz installed virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared on ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Euro Shoes – on a new premium platform!
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The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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