Goerz in Virtual
In Germany, at the stations placed virtual shoe stores.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
The Goerz shoe chain has set up virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared at train stations and metro lobbies, according to the Medien Milch portal. The dressing rooms were equipped with three Kinect motion-sensing devices. When a passer-by stood in front of an interactive screen and chose shoes for himself from the menu, on the screen it would appear on a person's feet: he could move and turn to examine it. It was also possible to buy the pair you liked right there by reading the QR code of the product using a mobile device. The order was delivered to the buyer the next day. The virtual shoe store was presented in April 2012 in Hamburg, and its concept belongs to Kempertrautmann. In 2011, the German agency received the Golden Lion for the interactive marker project Edding's Wall of Fame. The format of a virtual store in a public space was invented by the Korean agency Cheil Worldwide. In 2011, it placed panels in the metro with photographs of Tesco supermarket products. Metro passengers, while waiting for the train, could shop online by photographing the QR code of the product they needed. This promotion also received the Golden Lion in Cannes, lenta.ru reports.
In Germany, virtual shoe stores were located at railway stations. A network of shoe stores Goerz installed virtual shoe fitting rooms as part of its advertising campaign in Germany. They appeared on ...
Modest Fashion Day in Kazan
This week, on May 19-20, within the framework of the XIII International Economic Summit "Russia - Islamic World: KazanSummit 2022", Modest Fashion Day will be held, organized by the Investment Development Agency of the Republic of Tatarstan in cooperation and… 17.05.2022 38
Polish CCC and Swedish Vagabond Shoemakers stop working in Russia
One of the largest shoe companies in Central Europe, the Polish CCC, announced on the home page of its online store that it would stop working in Russia. The announcement of the temporary suspension of the online store and retail network in Russia also… 16.05.2022 140
Portuguese startup Zèta and Nespresso launch sneakers made from coffee grounds
The collaboration between Portuguese fashion company Zèta and Nespresso coffee maker resulted in the creation of a pair of sneakers, the upper and sole of which contain recycled coffee grounds. 16.05.2022 151
Wildberries opened a logistics center in Armenia
Wildberries opened the first logistics center in Armenia and launched direct sales of goods from local business representatives on the online platform using the “mock-place” model (from its own warehouses… 16.05.2022 115
The Rebook business in Russia was transferred to the Turkish holding FLO
The Russian division of the Reebok sporting goods network, after announcing the suspension of the brand in the Russian Federation, acquired the large Turkish holding FLO, Kommersant writes, citing information from a trading… 16.05.2022 178
Sustainability in the footwear segment. Where are we now, what are the main trends?
The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
We are waiting for you in our new social networks
Dear readers! Subscribe to our social networks and you will not miss all the most relevant and interesting information from the fashion world.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
Burgerschuhe will present new shoe models at Euro Shoes in Moscow
Comfortable casual footwear brand Burgerschuhe will present new models for the autumn-winter 2022/23 season at the nearest Euro Shoes exhibition in Moscow, which will be held February 21-24 at the Expocentre.
Assortment planning in an unstable demand environment
What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, Galina Kravchenko, a permanent expert on fashion trends and assortment management issues, talks about current assortment management technologies.
Business program EURO SHOES PREMIERE COLLECTION
Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business trainers and consultants in the field of retail, retail management and development, visual merchandising, marketing and consulting will conduct trainings and open seminars for visitors and participants.
Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow
The French shoe brand Mephisto is preparing to present a new collection of shoes for men and women for the autumn-winter'22/23 season at the international exhibition of shoes and accessories Euro Shoes premiere collection, which will be held in Moscow from February 21 to 24 at Expocentre. Buyers will be presented with the iconic men's Rainbow boots, Mobils orthopedic shoes, elegant women's ankle boots with small heels, trendy Chelsea and moccasins, as well as light and stylish sneakers from the new Allrounder by Mephisto line.
5 days before the start of the exhibition Euro Shoes premiere collection in Moscow
The international exhibition of footwear and accessories of European brands Euro Shoes premiere collection will open in Moscow next week. One of the most significant exhibition events for the Russian shoe market this year will be held at the main exhibition site of Russia in the capital's Expocentre from February 21 to 24.
How to work with marketplaces to avoid competition between the online assortment and the offline store
Many shoe retailers and manufacturers work with marketplaces today. However, this cooperation has both its pluses and minuses. One of them is the competition between online and offline assortment, the outflow of real buyers to marketplaces, who come to offline stores only to look at the collection, try on something, touch it, choose a model that they will then buy online. As a result, stores find themselves in an unequal position with marketplaces and fail. Our regular contributor, an expert in sales of children's shoes, the manager of the Mila company, Alexander Borodin, shares his thoughts on how to solve the problem of competition between models and collections of the same brand, presented both on marketplaces and in brand stores*.
PETER KAISER – into the future with renewed vigor!
In March 2021, the well-known German brand Peter Kaiser was taken over by two new shareholders.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
Design rules for a shoe and accessories store
When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but cannot ; what kind of trade equipment and how it is located; Are the aisles between the trade equipment comfortable? These and many other questions are very important when designing a shoe and accessories store. Of course, all this is laid down at the stage of developing the design of the store and its adaptation to the area of a specific room. We asked Marina Polkovnikova, a permanent SR expert in visual merchandising, shop window design and retail space, and speaker of the business program of the Euro Shoes Premiere Collection exhibition, to tell about the basic rules for designing a shoe store.
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
Men's footwear range for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in the men's assortment for the FW 2021/22 season. Among the main designs: slip-ons, low shoes, sneakers and trainers, boots, all-terrain boots.
Shoe business management in 2021: what to look for
The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results is that 2020 literally pushed retail to online, intensive digitalization of sales channels, communications with customers, and service implementation will continue in the coming years. Why you should forget everything that you thought was correct and effective for the development of your footwear business until 2020, and how to manage it in a new way in 2021, says Maria Gerasimenko, SR expert in the field of fashion business management and development.
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the fashion world.
Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
The online event was organized by the Brazilian Footwear Manufacturers Association (Abicalçados) with the support of the Russian office of the Brazilian Export Promotion and Investment Promotion Agency (Apex-Brasil) as part of the Brazilian Footwear government program for the development of the Brazilian footwear industry.
Japanese brand of massage shoes Kenkoh enters the Russian market
Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to access a wide range of Kenkoh therapeutic sandals - by far the most fashionable therapeutic footwear. Kenkoh shoes are very popular in America, Europe and the Middle East, and recently the company entered the Indian market. Kenkoh plans to conquer the Russian market - to cover all major cities of the country.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
