Google launches AdWords contextual ads in so-called interest categories, which allows brands to target ads based on previous user web history.
According to the Google AdWords blog, the new system determines the type of pages a user visits, remembers how often he opens sites of a certain type, and then associates the user's browser with relevant interests, which include more than 1000 categories.
The search giant has been testing what it calls “interest-based targeted advertising” in beta for 2 years, but has now expanded it across the entire AdWords platform.
John Krafchik, product manager for the Google Display Network, writes on the AdWords blog that the new feature is for advertisers "an effective way to attract more interested users, increase awareness of their products and services, and ultimately increase sales." Thus, the advertiser will be able to get a clearer portrait of his client and offer the product to the target audience.
“Our beta advertisers using interest categories have successfully achieved all kinds of goals: from 40% brand awareness to 400% more referrals to the shoe retail website,” Krafchik said. About this writes the site imarketolog.ru