The Ministry of Industry and Trade of Russia has announced a tender for an advertising campaign to promote domestic goods for children on the Russian market, the state contract price for two lots is 225 million rubles, the corresponding application has been posted on the government procurement portal.
"In the total volume of the Russian market, Russian-made goods occupy 22%. The low share of domestically produced goods in the children's goods market is due not only to infrastructure and raw material problems, but also to negative stereotypes of consumer perception of Russian-made goods and services, lack of experience in creating and promoting industry-specific brands, the lack of effective mechanisms for the formation of a positive image of Russia in the foreign market, "the document says.
The tasks of providing services include, in particular, building consumer loyalty with respect to products of Russian manufacturers of children's products, creating a positive image of domestic products for children, developing a creative concept, advertising and informational materials for the campaign, as well as organizing public opinion research.
In addition, the tasks of the state contractor include organizing effective communication between manufacturers, suppliers and distributors, as well as popularizing Russian brands of baby products in Russia and abroad.
It is planned, among other things, to shoot advertising audio and video clips, create groups in social networks, hold trading sessions with interactive workshops, advertise on news or profile sites for parents on the Internet, and organize presentations and exhibitions.