Rieker
The state will spend 225 million rubles on public relations of domestic children's goods
28.10.2014 3774

The state will spend 225 million rubles on public relations of domestic children's goods

The Ministry of Industry and Trade of Russia has announced a tender for an advertising campaign to promote domestic goods for children on the Russian market, the state contract price for two lots is 225 million rubles, the corresponding application has been posted on the government procurement portal.

"In the total volume of the Russian market, Russian-made goods occupy 22%. The low share of domestically produced goods in the children's goods market is due not only to infrastructure and raw material problems, but also to negative stereotypes of consumer perception of Russian-made goods and services, lack of experience in creating and promoting industry-specific brands, the lack of effective mechanisms for the formation of a positive image of Russia in the foreign market, "the document says.

The tasks of providing services include, in particular, building consumer loyalty with respect to products of Russian manufacturers of children's products, creating a positive image of domestic products for children, developing a creative concept, advertising and informational materials for the campaign, as well as organizing public opinion research.

In addition, the tasks of the state contractor include organizing effective communication between manufacturers, suppliers and distributors, as well as popularizing Russian brands of baby products in Russia and abroad.

It is planned, among other things, to shoot advertising audio and video clips, create groups in social networks, hold trading sessions with interactive workshops, advertise on news or profile sites for parents on the Internet, and organize presentations and exhibitions.

The Ministry of Industry and Trade of Russia has announced a tender for an advertising campaign to promote domestic goods for children in the Russian market, the state contract price for two lots ...
5
1
Rating

Latest News

The deadlines for marking shoe residues have been extended until June 15, 2021

The deadlines for marking shoe residues have been extended until June 15, 2021. Those participants in the shoe market who did not manage to sell unmarked shoe leftovers before July 1, 2020, can now mark them before June 1, 2021, and put them into circulation before 15 ...
16.04.2021 271

Stuart Weitzman supported the launch of the espadrilles capsule with an advertising campaign

American footwear brand Stuart Weitzman has launched an advertising campaign to support the release of a new capsule collection of espadrilles. The campaign is called "Towards the Sun" (STEP INTO THE SUN), its face is the Brazilian model Isabella Rangel ...
15.04.2021 143

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 238

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 214

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 310
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning