The rating of Russian franchises is being prepared
29.10.2013 2766

The rating of Russian franchises is being prepared

“The presence of fake franchises on the market, where a lot of entrepreneurs were burned, an increasing number of weak franchisors, a low level of awareness among entrepreneurs about the criteria for quality franchises and signs of counterfeiting - all this was the reason for our decision to create our own professional rating of the most steadily developing franchising companies”, - says Ekaterina Soyak, CEO of EMTG, member of the RAF Board of Directors.

The rating includes only those companies that agreed to open their data. The rating is created using the modern methodology for the formation of scoring. The main groups of factors that will be analyzed during the scoring process include: the size of the business and its revenue, market share and regional coverage, factors characterizing the financial stability and profitability of the business, factors determining the quality of the services provided and customer satisfaction, the company's image .

Such a comprehensive and comprehensive assessment of the activities of franchising companies has not been conducted in Russia before. Only the rating of the American magazine Entrepreneur, which forms its rating on the basis of information that franchisors necessarily transmit to government agencies, can serve as an analogue.

“We analyze not only the size of the business, its revenue, market share and regional coverage, but also financial stability, customer satisfaction, and the company's image. The degree of transparency of the company and its network is important to us. After all, the more transparent the company is, the safer and more long-term cooperation with it will be for the franchisee, "comments Ekaterina Soyak.

The results of the rating will be announced during the VIII solemn ceremony of the GOLDEN BRAND National Franchise Award. Companies that will take the first and second lines of the rating will become laureates in the nominations "Gold Franchise" and "Franchiser of the Year", respectively.

EMTG, in partnership with Munerman & Partners, and with the support of the Russian Franchising Association, is preparing to release the first professional rating of franchising companies operating on ...
5
1
Rating

Latest News

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 40

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 100

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 134

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 160

OTB Group acquires shoe factory Tabi Maison Margiela

The Italian group OTB, which owns fashion brands such as Margiela, Jil Sander, Marni, Victor&Rolf and Diesel, has acquired a majority stake in luxury shoe manufacturer Calzaturificio...
27.03.2024 171
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning