Rieker
The rating of Russian franchises is being prepared
29.10.2013 2181

The rating of Russian franchises is being prepared

“The presence of fake franchises on the market, where a lot of entrepreneurs were burned, an increasing number of weak franchisors, a low level of awareness among entrepreneurs about the criteria for quality franchises and signs of counterfeiting - all this was the reason for our decision to create our own professional rating of the most steadily developing franchising companies”, - says Ekaterina Soyak, CEO of EMTG, member of the RAF Board of Directors.

The rating includes only those companies that agreed to open their data. The rating is created using the modern methodology for the formation of scoring. The main groups of factors that will be analyzed during the scoring process include: the size of the business and its revenue, market share and regional coverage, factors characterizing the financial stability and profitability of the business, factors determining the quality of the services provided and customer satisfaction, the company's image .

Such a comprehensive and comprehensive assessment of the activities of franchising companies has not been conducted in Russia before. Only the rating of the American magazine Entrepreneur, which forms its rating on the basis of information that franchisors necessarily transmit to government agencies, can serve as an analogue.

“We analyze not only the size of the business, its revenue, market share and regional coverage, but also financial stability, customer satisfaction, and the company's image. The degree of transparency of the company and its network is important to us. After all, the more transparent the company is, the safer and more long-term cooperation with it will be for the franchisee, "comments Ekaterina Soyak.

The results of the rating will be announced during the VIII solemn ceremony of the GOLDEN BRAND National Franchise Award. Companies that will take the first and second lines of the rating will become laureates in the nominations "Gold Franchise" and "Franchiser of the Year", respectively.

EMTG, in partnership with Munerman & Partners, and with the support of the Russian Franchising Association, is preparing to release the first professional rating of franchising companies operating on ...
5
1
Rating

Latest News

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 124

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 128

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 137

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 253

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 220
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning