Rieker
The rating of Russian franchises is being prepared
29.10.2013 2433

The rating of Russian franchises is being prepared

“The presence of fake franchises on the market, where a lot of entrepreneurs were burned, an increasing number of weak franchisors, a low level of awareness among entrepreneurs about the criteria for quality franchises and signs of counterfeiting - all this was the reason for our decision to create our own professional rating of the most steadily developing franchising companies”, - says Ekaterina Soyak, CEO of EMTG, member of the RAF Board of Directors.

The rating includes only those companies that agreed to open their data. The rating is created using the modern methodology for the formation of scoring. The main groups of factors that will be analyzed during the scoring process include: the size of the business and its revenue, market share and regional coverage, factors characterizing the financial stability and profitability of the business, factors determining the quality of the services provided and customer satisfaction, the company's image .

Such a comprehensive and comprehensive assessment of the activities of franchising companies has not been conducted in Russia before. Only the rating of the American magazine Entrepreneur, which forms its rating on the basis of information that franchisors necessarily transmit to government agencies, can serve as an analogue.

“We analyze not only the size of the business, its revenue, market share and regional coverage, but also financial stability, customer satisfaction, and the company's image. The degree of transparency of the company and its network is important to us. After all, the more transparent the company is, the safer and more long-term cooperation with it will be for the franchisee, "comments Ekaterina Soyak.

The results of the rating will be announced during the VIII solemn ceremony of the GOLDEN BRAND National Franchise Award. Companies that will take the first and second lines of the rating will become laureates in the nominations "Gold Franchise" and "Franchiser of the Year", respectively.

EMTG, in partnership with Munerman & Partners, and with the support of the Russian Franchising Association, is preparing to release the first professional rating of franchising companies operating on ...
5
1
Rating

Latest News

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 202

Geox presented a new collection at Milan Fashion Week

The Italian brand Geox, known for its technological "breathable shoes", continues to develop and strengthen the direction of elegant shoes in design. In the women's collection of the spring-summer 2023 season, which was presented at Milan Fashion Week,…
23.09.2022 198

The largest department store of Russian designers SLAVA will open in Samara

The SLAVA department store will open in Samara on September 24 and will occupy the premises of the Bershka store, a brand that has stopped trading in Russia. On an area of ​​1 sq. meters, collections of fashionable Russian brands from different regions will be presented ...
22.09.2022 295

ECCO opened a pop-up store in Tsvetnoy department store

The new pop-up space of the Danish shoe brand ECCO in the Moscow department store Tsvetnoy presents a collection of bags and accessories Ecco Leather Goods. The pop-up shop will be open until 5…
21.09.2022 223

Prada buys stake in Tuscan tannery Superior

Italian luxury holding Prada Group has announced the acquisition of a 43,65% stake in the Tuscan tannery Superior, which specializes in the processing of calfleather. The transaction amount is...
21.09.2022 388
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning