The Obuv Rossii group of companies expands the range of sweaters in the 2018 spring-summer season. About 700 SKU clothes will be presented in the collection, which is 7 times more than in the spring-summer season of 2017. The new line has already begun to go to stores, the range includes cardigans, jumpers, turtlenecks.
“We decided to expand the collection and increase the purchase of middle-class clothing based on last season's sales figures. In the 2017 year, we tested a new assortment: more than 150 SKU clothes of the middle layer were included in the line of the autumn-winter collection and in just 3 months the goods were completely sold out. - comments Olga Danilova, head of the related products department of the Obuv Rossii group of companies. - This product group showed very good results, a new range was in demand by customers. In 2018, we plan to increase sales in this area. ”
Assortment diversification is one of the important components of a company's business strategy. Now in the company’s stores there are more than 5000 SKU related products under its own brands - these are clothes, bags, leather goods, shoe care products, hosiery, foot care products, household goods and others.
Over 7 years, the share of related products in the group’s sales revenue has grown from 4% in 2010 to 31% in 2017. Last year, total sales of related products (including clothing) across all the group's networks increased by 7%.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. The main business area of the group is the production and sale of footwear and related products. The company operates 539 stores (113 operate under a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In accordance with the audited financial results of the Group according to IFRS, in 2016 the revenue amounted to 9,9 billion rubles, net profit - 1,18 billion rubles, EBITDA - 2,54 billion rubles.