ZENDEN Group and TOSNO Football Club (team of the city of Tosno in the Leningrad Region) signed a one-year cooperation agreement. The partnership agreement implies the possibility of placing the logo of the shoe holding on the game form of football players. At the same time, the general sponsor of FC Tosno is the investment company FORTGROUP.
Andrei PAVLOV, President and Founder of Zenden Group, believes that the partnership with the football club will help significantly expand the audience of the Zenden brand in an important region for the shoe holding, he also does not exclude the use of some key players to promote his shoe brand.
“Promoting regional football, a healthy lifestyle, and family values will remain a priority for us on the eve of the home soccer world championship in 2018,” he said.
Zenden group - Russian diversified diversified holding on a federal scale. The company manages a retail chain, modern shopping centers, shoe production, foreign representative offices and a number of social projects.
In May 2016, the company's brand portfolio was strengthened by Thomas Munz, a well-known German shoe brand. And in November this year, the holding acquired another retail player - the Mascotte shoe network, which has 48 of its own and 36 franchised stores.
Football club "Tosno" - A professional Russian football club from the city of Tosno, Leningrad Region. Currently, Tosno is one of the teams leading in the FNL and is one of the main contenders for entering the Premier League of Russian football. The general sponsor of FC Tosno is the investment company FORTGROUP.