Gucci CEO Marco Bizzarry said during a speech at London College of Fashion that the brand has abandoned the use of natural fur in the manufacture of its products. The statement of the head of the brand was met with applause, writes WWD.
This decision is a serious step for Gucci and creative director of the brand Alessandro Mikkele, it puts the Italian brand on a par with designer Stella McCrtney, who for a long time avoided the use of natural fur and leather in her products.
“Gucci has been moving toward this decision for more than a year,” said Wayne Passel, president of the US Animal Welfare Society. He recalled that the issue of using fur in production was discussed by him at a meeting with the brand management in Florence back in 2009. “Gucci has been in dialogue with us for eight years, and today, our patience has been rewarded,” he summed up.