Gucci advertises 1977 tennis shoes in original photo shoot
05.08.2020 3391

Gucci advertises 1977 tennis shoes in original photo shoot

Italian luxury brand Gucci has launched a second campaign called “Accidental Influencer”, which is based on the idea of ​​imitation and replication as imagined by London-based photographer Max Siedentopf.

Launched in February 2020, this edition features a 1977 Gucci tennis shoe. The idea behind the series of photographs already posted on the photographer's own Instagram blog is that the sneakers are presented on the feet of a wide variety of characters, men and women, in such a way that the shoe design is combined with a variety of objects in their home decor.

The series of pictures showcases low and high sneakers, including models from Gucci Off the Grid, the fashion house's first sustainable line, designed by creative director Alessandro Michele. The Off the Grid line is made from recycled, natural and sustainable materials.

The collection includes seven shoe styles for men and women, with prices on the brand's website ranging from $ 630 to $ 690.

Italian luxury brand Gucci has launched a second campaign called “Accidental Influencer”, which is based on the idea of ​​imitation and replication as imagined by a London photographer ...
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