HÖGL develops network and captures revenue growth
The Austrian shoe brand HÖGL continues the steady development of branded retail in Russia. This year, two retail outlets were opened in Moscow in the MEGA Khimki shopping center and in St. Petersburg in the Outlet Village Pulkovo. In August this year, it is expected to open another HÖGL store in the metropolitan shopping center Metropolis. A new brand store with a total area of 124 square meters will begin work in the new shopping gallery of the Metropolis shopping center, which is scheduled to open on August 15.
Representatives of the HÖGL brand in Russia note a positive trend in the level of sales of brand shoes in Russian retail. “Despite the fact that traffic remains relatively low, the drop in sales has stopped, and in general we observe positive dynamics in sales and record revenue growth in ruble terms,” notes Roman Wagner, HÖGL CFO.
Currently, the Austrian brand's retail chain in Russia has 30 stores, of which three are open under a franchising system. The company intends to continue the development of its network, primarily in the two largest cities of the country - Moscow and St. Petersburg. Next year, HÖGL plans to launch its own online store in Russia with delivery to all cities and tackle the development of omni-channel, including the Pick-up in Store service and the brand’s expansion on social networks Facebook, VKontakte and Instagram.
HÖGL was founded in Austria in 1935 and is one of the world's leading manufacturers of women's shoes. The staff at the company's head office in Taufkirchen in Prama and at its own production facilities totals more than 1.200 people. The annual turnover of the company exceeds 100 million euros. The company sells more than 1,5 million pairs of shoes a year. HÖGL brand is represented in 40 countries.
The Austrian shoe brand HÖGL continues the steady development of branded retail in Russia.
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
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Louis Vuitton opens a new factory in Italy
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Effective methods that will help improve the effectiveness of sellers
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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