HÖGL develops network and captures revenue growth
The Austrian shoe brand HÖGL continues the steady development of branded retail in Russia. This year, two retail outlets were opened in Moscow in the MEGA Khimki shopping center and in St. Petersburg in the Outlet Village Pulkovo. In August this year, it is expected to open another HÖGL store in the metropolitan shopping center Metropolis. A new brand store with a total area of 124 square meters will begin work in the new shopping gallery of the Metropolis shopping center, which is scheduled to open on August 15.
Representatives of the HÖGL brand in Russia note a positive trend in the level of sales of brand shoes in Russian retail. “Despite the fact that traffic remains relatively low, the drop in sales has stopped, and in general we observe positive dynamics in sales and record revenue growth in ruble terms,” notes Roman Wagner, HÖGL CFO.
Currently, the Austrian brand's retail chain in Russia has 30 stores, of which three are open under a franchising system. The company intends to continue the development of its network, primarily in the two largest cities of the country - Moscow and St. Petersburg. Next year, HÖGL plans to launch its own online store in Russia with delivery to all cities and tackle the development of omni-channel, including the Pick-up in Store service and the brand’s expansion on social networks Facebook, VKontakte and Instagram.
HÖGL was founded in Austria in 1935 and is one of the world's leading manufacturers of women's shoes. The staff at the company's head office in Taufkirchen in Prama and at its own production facilities totals more than 1.200 people. The annual turnover of the company exceeds 100 million euros. The company sells more than 1,5 million pairs of shoes a year. HÖGL brand is represented in 40 countries.
The Austrian shoe brand HÖGL continues the steady development of branded retail in Russia.
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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