Hiker opened the 11th store in the chain
Hiker opened a store in the Afimall shopping center at 2 Presnenskaya Embankment. It is located on the 3rd floor of the shopping center. The assortment includes high-tech and outdoor brands – The North Face, Salomon, Vans, Alpha Industries and others.
"By 2025, we have grown to 10 retail outlets. Each store we open is not only business growth, but also the evolution of the brand itself. Last year, we opened in places of natural power - in Siberia, on the Volga and the Far East. This year, we are opening a store in the center of urbanism in Russia, in the Moscow-City complex, and we plan to strengthen the existing stores of the chain, gradually expanding in large cities," says Elena Borovikova, Vice President of Sporting Goods at Inventive Retail Group.
The area of the outlet is 157 m2. The store is decorated using contrasting colors and natural materials typical of the Hiker habitat: wood and rattan, and urban ones — concrete, steel and polymers. The design of the checkout area has been updated. Visitors are greeted by the same motto — conquer the elements — and a new map — a symbol of the brand's evolution. It depicts the relief of new places where the chain now has stores — the taiga, the Far East and a symbolic bend in the river.
Hiker is a chain of multi-brand stores inspired by nature and the city, man and his spirit of exploration. The assortment is based on The North Face, Napapijri, Helly Hansen, Salomon, Norveg. They are ideal for conquering new peaks and finding interesting routes. Currently, retail spaces are located in Moscow, St. Petersburg, Vladivostok, Samara, Tyumen and Novosibirsk.
Hiker opened a store in the Afimall shopping center at 2 Presnenskaya Embankment. It is located on the 3rd floor of the shopping center. The assortment includes high-tech and outdoor brands – The North Face,…
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