The Novokuznetsk brand “I'm Siberian" plans to release a line of sports shoes in the form of bear paws.
According to the creative director of the company Vladimir Cherepanov, the manufacture of sneakers will take place in Romania using natural and artificial materials. One pair on average will cost 50 thousand rubles, since shoes are made on individual orders.
According to Cherepanov, shocking footwear is the embodiment of the symbols of Siberia, in particular taiga and bears, and has all the necessary qualities - it is warm and does not slip.
The director of the Melekhov & Filyurin Working Group is sure that the sale of two or three pairs of sneakers per month is the maximum indicator at such a high cost.