Photo: NF Group
IDOL will open a new store in the center of St. Petersburg.
IDOL, a premium clothing, footwear, and accessories brand from Melon Fashion Group, will open a new street retail store in St. Petersburg on Bolshaya Konyushennaya Street. The 315-square-meter store will be the brand's tenth in St. Petersburg and its second street retail location.
According to representatives of NF GROUP, which is consulting on the deal to select and lease the premises, the new IDOL boutique is opening in one of St. Petersburg's key retail locations – on a street with a high concentration of fashion retail, surrounded by leading Russian and international brands.
The store concept reflects IDOL's aesthetics and values. Clean lines are combined with soft architecture and expressive forms. The open space and light, monochrome palette create a feeling of airiness and spaciousness.
"Opening the IDOL boutique on Bolshaya Konyushennaya is a meaningful step in our brand's development, as it's one of the city's key fashion streets, a location with a strong visual and cultural context. The new space will feature women's and men's lines, and the street retail format will allow us to build a more nuanced and vibrant dialogue with our audience through atmosphere, detail, and personalized service," says Olga Verts, founder and director of the IDOL brand.
IDOL, a premium clothing, footwear, and accessories brand from Melon Fashion Group, will open a new street retail store on Bolshaya Konyushennaya Street in St. Petersburg. The store, with an area of…
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Sales of additional goods and services can add up to 20-30% to a store's turnover.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
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