Rieker
Buyers' interest in S-tep remains stable
23.10.2013 4289

Buyers' interest in S-tep remains stable

As a result of the presentation of the Spring-Summer 2014 collection at Mila’s office, a traditionally small number of customer requests were collected. The portfolio of orders for the factory amounted to 2 of thousands of pairs of S-tep shoes in bulk and was sent to the Siberian Shoe Company in full.

Mila decided not to include its own inventory in the order and rely entirely on the wishes of retail stores. The Ural distributor will try to make up for the additional need for spring or summer S-tep shoes by making tactical requests. “We did not expect any special breakthroughs, which was confirmed. The number of orders for spring-summer S-tep collections, as a rule, is significantly inferior to winter ones. In addition, one of the reasons for such modest results can be called the specialization of “Mila”. Our company is positioned on the market as a distributor of high-quality children's shoes, and S-tep produces though high-quality, but still adult shoes, which most of our customers do not need. Sellers of adult shoes are not always ready to go to our presentation for the sake of one brand, ”commented Alexander Borodin, manager of Mila - Wholesale Shoes.

Recall that the presentation of the S-tep brand at Mila’s office ended on 18 on October 2013. In the updated spring-summer assortment, more than 220 shoe models for the whole family were presented. For those who didn’t have time to visit the distributor’s showroom during the days of the exhibition, but who want to place an order, the products of S-tep TM are available until the end of 2013 of the year online on the Mila website.

As a result of the presentation of the Spring-Summer 2014 collection at Mila’s office, a traditionally small number of customer requests were collected. The portfolio of orders for the factory amounted to 2 thousand pairs of brand shoes ...
5
1
Rating

Latest News

ECCO BIOM grabs attention again

Danish footwear brand ECCO presents the summer collection of innovative ECCO BIOM 2.0 sneakers, inspired by the triathlon boom, but attractive not only for enthusiasts ...
20.06.2021 78

Missoni Launches First Recycled Sneakers

Missoni has teamed up with Milan-based startup ACBC (Anything Can Be Changed), which specializes in sustainable footwear, to launch its own sneaker collection with a spirit of sustainable production, ...
18.06.2021 197

Balmain creates an online sneaker platform

The French luxury brand Balmain has introduced a section dedicated to sneakers and music on its website. The venue features all the futuristic sneaker models from the Balmain collection. Including the well-known sneaker model ...
18.06.2021 183

Gucci launches three sneakers with innovative Demetra material

The luxury brand Gucci has launched three new models to present an innovative, in-house designed material that is free from animal products ...
18.06.2021 272

Super-model Irina Shayk and footwear brand Tamara Mellon have released the second model of the collaboration

The second model of the joint capsule collection of Irina Shayk and the Tamara Melon shoe brand has been released - high-heeled sandals designed for walking. Sun Valley sandals are set on a sole that guarantees excellent traction on ...
17.06.2021 268
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning