As a result of the presentation of the Spring-Summer 2014 collection at Mila’s office, a traditionally small number of customer requests were collected. The portfolio of orders for the factory amounted to 2 of thousands of pairs of S-tep shoes in bulk and was sent to the Siberian Shoe Company in full.
Mila decided not to include its own inventory in the order and rely entirely on the wishes of retail stores. The Ural distributor will try to make up for the additional need for spring or summer S-tep shoes by making tactical requests. “We did not expect any special breakthroughs, which was confirmed. The number of orders for spring-summer S-tep collections, as a rule, is significantly inferior to winter ones. In addition, one of the reasons for such modest results can be called the specialization of “Mila”. Our company is positioned on the market as a distributor of high-quality children's shoes, and S-tep produces though high-quality, but still adult shoes, which most of our customers do not need. Sellers of adult shoes are not always ready to go to our presentation for the sake of one brand, ”commented Alexander Borodin, manager of Mila - Wholesale Shoes.
Recall that the presentation of the S-tep brand at Mila’s office ended on 18 on October 2013. In the updated spring-summer assortment, more than 220 shoe models for the whole family were presented. For those who didn’t have time to visit the distributor’s showroom during the days of the exhibition, but who want to place an order, the products of S-tep TM are available until the end of 2013 of the year online on the Mila website.