Rieker
Buyers' interest in S-tep remains stable
23.10.2013 4677

Buyers' interest in S-tep remains stable

As a result of the presentation of the Spring-Summer 2014 collection at Mila’s office, a traditionally small number of customer requests were collected. The portfolio of orders for the factory amounted to 2 of thousands of pairs of S-tep shoes in bulk and was sent to the Siberian Shoe Company in full.

Mila decided not to include its own inventory in the order and rely entirely on the wishes of retail stores. The Ural distributor will try to make up for the additional need for spring or summer S-tep shoes by making tactical requests. “We did not expect any special breakthroughs, which was confirmed. The number of orders for spring-summer S-tep collections, as a rule, is significantly inferior to winter ones. In addition, one of the reasons for such modest results can be called the specialization of “Mila”. Our company is positioned on the market as a distributor of high-quality children's shoes, and S-tep produces though high-quality, but still adult shoes, which most of our customers do not need. Sellers of adult shoes are not always ready to go to our presentation for the sake of one brand, ”commented Alexander Borodin, manager of Mila - Wholesale Shoes.

Recall that the presentation of the S-tep brand at Mila’s office ended on 18 on October 2013. In the updated spring-summer assortment, more than 220 shoe models for the whole family were presented. For those who didn’t have time to visit the distributor’s showroom during the days of the exhibition, but who want to place an order, the products of S-tep TM are available until the end of 2013 of the year online on the Mila website.

As a result of the presentation of the Spring-Summer 2014 collection at Mila’s office, a traditionally small number of customer requests were collected. The portfolio of orders for the factory amounted to 2 thousand pairs of brand shoes ...
5
1
Rating

Latest News

Brunello Cucinelli launches its own line of fragrances

The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and…
29.03.2023 35

Ekonika relaunched its online store

The footwear and accessories chain Ekonika has relaunched its own online store operations with a new fulfillment provider, ProFashion Solutions.
29.03.2023 52

The Museum of Moscow and Trend Island department store organize a series of fashion events

In the Russian capital as part of the exhibition “House of Models. Image Industry” The Museum of Moscow and Trend Island department store will hold a series of events “Rethinking Fashion”. Theater and film costume designers, fashion editors, restorers and fashion researchers…
29.03.2023 51

CDEK.Shopping has included luxury sneakers in its range

CDEK.Shopping offers unique limited-edition designer sneakers from Nike, Adidas, Reebok, New Balance and Asics on its platform. Prices for some models reach up to 2,8 million rubles. Shoes are shipped from…
28.03.2023 194

Beyoncé ends her partnership with Adidas and starts with Balmain

American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed…
28.03.2023 182
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning