As noted in a new study by RBC.research agency “The Russian market of online commerce: clothing, footwear, accessories stores 2011”, today sales of clothing and footwear via the Internet are growing at a faster pace, although it was hard to imagine 3-4 years ago. Nevertheless, the emergence of online stores that implements promising online clothing sales technologies have done their job. The presentation of goods and the quality of photographs were significantly improved, which made it possible to simplify the process of placing orders for Internet users. In addition, many leading online stores began to bring clothing of various sizes to the ordering customer, to provide an opportunity to exchange the ordered goods for free or to return money. Now it’s obvious that buyers liked this service, their fears gradually disappear, so the market for the online clothing trade is waiting for further development.
New technologies are coming. So, one of the popular, but already outdated technology is a virtual dressing room, which is designed to try on the image of clothes on a photograph of a potential buyer. At the same time, the image of clothes is scaled and adjusted according to the figure in the photo, thus allowing the user to look at himself from the side in the selected outfit.
In the future, even more “advanced” technologies of virtual fitting rooms will be developed, where web-cameras of ordinary computers and laptops are used. With their help, potential buyers will be able to see themselves in new clothes literally from all sides, as well as in motion.
Research confirms the steady development of the e-commerce market. For example, in 2010, the proportion of buyers of clothes and shoes in online stores amounted to 30,9% of the total number of Internet users who made purchases of any goods via the Internet. In 2011, the value of the same indicator increased by 4% to 34,9%. Add to this the FOM data, which suggests that in 2011 compared to 2010, the number of online buyers also increased from 6 to 8 million people. Thus, it is obvious that the Russian market for online clothing trade is experiencing rapid growth. According to analysts, its volume in 2011 should amount to 20,6 billion rubles. About this writes RBC.