2 million more online shoppers
As noted in a new study by the agency RBC.research "The Russian market of Internet trade: stores of clothes, shoes, accessories 2011", today sales of clothing and footwear via the Internet are growing at a faster pace, although it was difficult to imagine 3-4 years ago. Nevertheless, the emergence of online stores that implement promising technologies for online clothing sales have done their job. The presentation of goods and the quality of photos were significantly improved, which made it possible to simplify the ordering process for Internet users. In addition, many leading online stores began to bring clothes of different sizes to the customer who made the order, provide the opportunity to exchange the ordered goods for free or return the money. Now it is obvious that customers liked this service, their fears are gradually disappearing, so the market for online clothing trade is waiting for further development.
New technologies are coming. So, one of the popular, but already outdated technology is a virtual dressing room, which is designed to try on the image of clothes on a photograph of a potential buyer. At the same time, the image of clothes is scaled and adjusted according to the figure in the photo, thus allowing the user to look at himself from the side in the selected outfit.
In the future, even more “advanced” technologies of virtual fitting rooms will be developed, where web-cameras of ordinary computers and laptops are used. With their help, potential buyers will be able to see themselves in new clothes literally from all sides, as well as in motion.
Research confirms the steady development of the e-commerce market. For example, in 2010, the proportion of buyers of clothes and shoes in online stores amounted to 30,9% of the total number of Internet users who made purchases of any goods via the Internet. In 2011, the value of the same indicator increased by 4% to 34,9%. Add to this the FOM data, which suggests that in 2011 compared to 2010, the number of online buyers also increased from 6 to 8 million people. Thus, it is obvious that the Russian market for online clothing trade is experiencing rapid growth. According to analysts, its volume in 2011 should amount to 20,6 billion rubles. About this writes RBC.
As noted in a new study of the agency RBC.research "Russian market of online trade: stores of clothes, shoes, accessories 2011", today the sale of clothes and shoes via the Internet ...
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I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
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Key models of shoes and bags of the spring-summer 2023 season
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Balenciaga launches 3XL Trainer mules
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National Shoe Union in Russia headed by Yan Belyaev
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Golden Goose earns record revenue in 2022
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How to study the range of competitors and correctly use the valuable information received
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Should a shoe store spend money on digital screens?
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Summer Euro Shoes in synergy with CPM will be held from 29.08 to 01.09.2023
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Ekonika prepares for rebranding again
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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