As noted in a new study by the agency RBC.research "The Russian market of Internet trade: stores of clothes, shoes, accessories 2011", today sales of clothing and footwear via the Internet are growing at a faster pace, although it was difficult to imagine 3-4 years ago. Nevertheless, the emergence of online stores that implement promising technologies for online clothing sales have done their job. The presentation of goods and the quality of photos were significantly improved, which made it possible to simplify the ordering process for Internet users. In addition, many leading online stores began to bring clothes of different sizes to the customer who made the order, provide the opportunity to exchange the ordered goods for free or return the money. Now it is obvious that customers liked this service, their fears are gradually disappearing, so the market for online clothing trade is waiting for further development.
New technologies are coming. So, one of the popular, but already outdated technology is a virtual dressing room, which is designed to try on the image of clothes on a photograph of a potential buyer. At the same time, the image of clothes is scaled and adjusted according to the figure in the photo, thus allowing the user to look at himself from the side in the selected outfit.
In the future, even more “advanced” technologies of virtual fitting rooms will be developed, where web-cameras of ordinary computers and laptops are used. With their help, potential buyers will be able to see themselves in new clothes literally from all sides, as well as in motion.
Research confirms the steady development of the e-commerce market. For example, in 2010, the proportion of buyers of clothes and shoes in online stores amounted to 30,9% of the total number of Internet users who made purchases of any goods via the Internet. In 2011, the value of the same indicator increased by 4% to 34,9%. Add to this the FOM data, which suggests that in 2011 compared to 2010, the number of online buyers also increased from 6 to 8 million people. Thus, it is obvious that the Russian market for online clothing trade is experiencing rapid growth. According to analysts, its volume in 2011 should amount to 20,6 billion rubles. About this writes RBC.