Delenka.pro, an online store of children's shoes in small wholesale, wants to attract customers to the recently launched Joint Shopping service. The Voskhod advertising agency will develop a media strategy for the online store of children's shoes in small wholesale. It is already known that as part of the campaign, a creative animated video will be created about Delenka, which will be seen by TV viewers and representatives of the Internet audience.
“The marketing snapshot shows that there are already quite a lot of visitors to Delenka - about 2 thousand a day, but the problem is that they are all distributed over the vast territory of our country and for each city the amount received is not enough to quickly collect a full-fledged basket. The task of promotion is reduced to raising the total traffic by at least ten times and strengthening the role of individual regions. Then the return from small towns should immediately follow, and a powerful qualitative leap is expected from millionaires, ”says Mila Borodina, administrator of the online children's footwear store with small wholesale“ Delenka ”.
Recall that today the first place in the traffic of "Delenki" is occupied by Moscow and the Moscow region. From here more than 6 of thousands of customers come to the site every month, but, unfortunately, not a single purchase has yet been opened in the “Joint purchases” block. According to the creators of the project, this is a huge audience, some of which are still passing by. That is why, on the eve of the start of the advertising campaign, the site administration urges the organizers of joint purchases from Moscow and other regions to join the project and open their own purchases, especially since this tool is provided for free.