Children's shoes “Kotofey” - in the assortment of delenka.pro online store
The online store of children's shoes delenka.pro is planning an advertisement for “Joint purchases”
Delenka.pro, an online store of children's shoes in small wholesale, wants to attract customers to the recently launched Joint Shopping service. The Voskhod advertising agency will develop a media strategy for the online store of children's shoes in small wholesale. It is already known that as part of the campaign, a creative animated video will be created about Delenka, which will be seen by TV viewers and representatives of the Internet audience.
“The marketing snapshot shows that there are already quite a lot of visitors to Delenka - about 2 thousand a day, but the problem is that they are all distributed over the vast territory of our country and for each city the amount received is not enough to quickly collect a full-fledged basket. The task of promotion is reduced to raising the total traffic by at least ten times and strengthening the role of individual regions. Then the return from small towns should immediately follow, and a powerful qualitative leap is expected from millionaires, ”says Mila Borodina, administrator of the online children's footwear store with small wholesale“ Delenka ”.
Recall that today the first place in the traffic of "Delenki" is occupied by Moscow and the Moscow region. From here more than 6 of thousands of customers come to the site every month, but, unfortunately, not a single purchase has yet been opened in the “Joint purchases” block. According to the creators of the project, this is a huge audience, some of which are still passing by. That is why, on the eve of the start of the advertising campaign, the site administration urges the organizers of joint purchases from Moscow and other regions to join the project and open their own purchases, especially since this tool is provided for free.
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associated with elitism, aristocracy and an active lifestyle.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
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Shoe factories in Russia are closing one after another
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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