Inventive Retail Group will move Leap and Rookie stores to Street Beat Street Beat Store
24.04.2018 2715

Inventive Retail Group will move Leap and Rookie stores to Street Beat

The retail group Inventive Retail Group has decided to transfer Leap sportswear stores and Rookie children's goods stores, which it develops under franchising, under the new signs - Street Beat Sport and Street Beat Kids, respectively, - Vedomosti writes.

According to Ludmila Semushkina, representative of Inventive Retail Group, the revenue of both chains - Leap and Rookie - was lower than expected due to poor knowledge of these brands in Russia. On average, in the group, comparable sales for 2017 increased by 8%. While comparable retail sales of Street Beat in 2017 increased by 21%.

At present, 4 Rookie stores are open in Russia, where you can buy clothes and shoes of the Nike, Jordan, and Converse brands for children and adolescents. Two Russian Leap stores sell sportswear and shoes.

The assortment of Street Beat is sportswear and shoes of famous brands - Nike, Puma, Adidas, New Balance, Vans, Converse and others.

With the change of name, the assortment of Rookie and Leap stores will not change.

Inventive Retail Group also manages retail projects in Russia Apple, Sony, NIKE, Lego, Samsung, Street Beet, THE MISIA and others. The group's revenue in 2017 is 54,6 billion rubles.

Inventive Retail Group has decided to relocate Leap sportswear stores and Rookie children's goods stores, which it develops in ...
5
1
Rating

Latest News

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 52

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 73

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 251

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 269

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 383
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning