Inventive Retail Group will launch a new chain of sportswear and footwear
Russian retailer of Inventive Retail Group, which develops street beat and hiker sports clothing and footwear retail chains. He plans to launch another project of multi-brand retail of clothing and footwear for sports, Kommersant writes.
The new network will be developed under the Amazing Red brand, it will present clothes, shoes and accessories for various sports of major international brands such as Puma, Asics, Nike, New Balance, Rebook. The plan is to open 100 stores in 20 cities across the country.
The retailer plans to open new retail outlets in place of stores of sports brands that left Russia. So one of the stores of the Amazing Red chain is already preparing to open in the Moscow shopping center "Europolis" in the premises of the former Puma brand store.
Inventive Retail Group previously developed Nike branded retail in Russia through franchising. In March last year, the brand did not renew the franchise agreement with the Russian franchisees and curtailed retail activities in the Russian Federation. It is logical to assume that part of the stores of the new Amazing Red chain will also occupy the area of the former Nike mono-brand stores.
Inventive Retail Group manages retail and online stores, as well as corporate sales and distribution of consumer goods of the world's leading brands. Retail projects include Street Beat and Hiker sports-style clothing and footwear chains, re:Store, which specializes in the sale of Apple and Xiaomi branded equipment, and World of Cubes stores for children's construction sets.
Russian retailer of Inventive Retail Group, which develops street beat and hiker sports clothing and footwear retail chains. Plans to launch another project of multi-brand clothing and footwear retail…
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