56% of retail companies will increase their investments in e-commerce following the results of 2012. These data are presented in a study by Forrester Research Inc., which interviewed the directors for the development of online business in 140 retail companies.
18% of respondents will invest 20% more in online business development than last year, and 38% will increase spending from 5 to 19%. The remaining 44% plan to keep their investment at the 2011 level.
According to Brian Walker, Forrester vice president and technology analyst, the main driver for increasing online investment is the forecast of 12% growth in the US and European Internet sales market by 2016.
9% of Forrester retailers surveyed said they intend to change the Internet platform within a year, 12% within a year and a half, 25% within two years, 20% within three years, 5% after more than three years. 17% of respondents said that while they were not going to abandon their platform, 6% had not yet decided on a change of platform. 6% are currently implementing the new platform. About it writes retailer.ru.