The Russian Council of Shopping Centers (RSTC) met with Iranian business representatives at the Iranian Embassy. The topic of the meeting was the intention of Iranian companies producing clothing, footwear, leather products to present their goods and brands on the Russian market. According to RSTC, due to the need to resolve a number of organizational issues, the process of bringing Iranian brands to Russia may take up to three years, TASS writes.
Cooperation with Iranian manufacturers is proposed to start with the launch of at least 30 retail outlets in Russia or the inclusion of Iranian brands in the range of existing clothing and footwear chains. “Iranian manufacturers want to develop in our country, but without additional investments, for example, through a local dealer who will purchase goods. There are no popular brands recognizable in Russia in Iran, so it will also be necessary to invest money and time in creating a brand, marketing support for the product,” Oleg Voitsekhovsky, founder and managing director of RSTC, is quoted as saying.
In addition, to determine the price of goods, it is important to resolve the issue of logistics - the best option seems to be "slow" routes, which take more time, but are more affordable in terms of costs. “As long as the issues of logistics and certification have not been unequivocally resolved, there is no certainty that manufacturers will be able to get their goods into price ranges familiar to Russian buyers,” the RSTC notes.
It should be noted that according to the statistics of the Iranian Association of Shoemakers, the volume of footwear production in Iran is 220 million pairs per year. In the last fiscal year (ended March 20, 2021), $100 million worth of shoes and synthetic leather were exported from Iran. A major exhibition of footwear and leather in Iran is MPEX in Tehran.