A well-known French manufacturer of home, summer shoes and accessories enters the Ukrainian fashion market. ISOTONER will take part in the "International specialized exhibition of shoes, leather and fur", which will be held from 19 to 22 in July in Kiev.
The Stalker Consulting company, the exclusive ISOTONER distributor in Russia, will be promoting the brand’s products in Ukraine. Despite the fact that Stalker Consulting is located in Russia, goods will not be delivered to Ukraine through the Moscow office, but directly from France, which will positively affect the cost of production and the timing of its delivery to the country. Recall that at the beginning of 2011, ISOTONER entered the markets of Belarus and Kazakhstan. Now, Ukraine will join the list of CIS countries in which the brand is present.
At the 2011 International Specialized Exhibition of Shoes, Leather and Fur, ISOTONER will for the first time introduce its Ukrainian colleagues to its collections of stylish summer shoes, slippers. The exhibition will feature well-proven slippers with an ergonomic sole and adaptive insole that repeat the shape of the foot, an ECO ballerina made from “breathing” bamboo viscose fabric.
“Before any company operating in Russia, sooner or later, the question arises of expansion into the CIS countries. And ISOTONER was no exception. Of all the CIS countries, Ukraine is of the greatest interest for brand development. First of all, it is the largest commonwealth country with a large consumer market and is close in mentality to us, ”says Eduard Orlov, Deputy General Director of Stalker Consulting.
Totes ISOTONER is one of the world's largest manufacturers of accessories, and ISOTONER is one of the most famous brands in the United States and Europe. ISOTONER was founded in 1880 in Saint-Martin Valmero, France. In 1997, a merger agreement was signed with the leading American company Totes, specializing in the manufacture of umbrellas and other accessories for the weather. Today only in Western Europe "Totes" ISOTONER works with more than 7500 counterparties. More than 1000 employees work at Totes ISOTONER worldwide.