Rieker
Italy introduced new experts to promote Made in Italy products abroad
14.09.2011 2068

Italy introduced new experts to promote Made in Italy products abroad

Italy introduced new experts in promoting Made in Italy products abroad. The new team will begin work on October 28. It included Gian Luca Rana (responsibility is agriculture), Luca Ponkato (energy), Roberto Snadeiro (furniture), Simone Bettini (tourism), Maurizio Marinella (clothes and shoes), Rudolfo Ortolani (financial institutions).

Recall that in July of this year, Law No. 111 was passed on the reorganization of the Italian Foreign Trade Institute (I.Ch.E.) and the closure of all foreign representative offices: “In order to optimize the financial situation, some duplicate functions in different state organizations will be eliminated, in particular, The promotion of Italian goods abroad will be transferred from ICE to the Ministry of Economic Development. The programs will be financed by the Ministry of Foreign Affairs. ”

According to the official letter posted on the ICE website, there are three reasons for the reorganization:
- not achieved savings from pooling human, financial, instrumental resources in one institute;
- the unity of communication standards in different foreign markets has not been achieved, many functions are duplicated in the ministries;
- coordination between several departments has not been achieved, ICE - Simest - Informest - Finest and Camere Commercio Italiane have not been reorganized.

Therefore, to promote Italian goods and maintain interest in them, it is planned to create a Trade Promotion Organization similar to ICE in terms of efficiency and autonomy.

During the work of ICE, 60 people registered in the "Export Club" on the website
www.ice.gov.itwhere free consultations were offered. In total, ICE had 16 beneficiary companies. The Institute prepared 988 guides for various markets and gave 66 announcements of investment projects.

In 2010, 2 359 companies used ICE services.

17 898 companies took part in foreign promotions: in 2010, 717 shares were held in 74 countries, they concerned 80 sectors of the economy.

In 2010, state financing of promotional initiatives amounted to 56 million euros. In 2011, it was reduced by 41% - to 33 million euros. At the same time, investments by private ICE member organizations to support local initiatives grew by 29,5%, amounting to 25,8 million euros.

Italy introduced new experts in promoting Made in Italy products abroad. The new team will begin work on October 28.
5
1
Rating
Midinblu

Latest News

A presentation of the High Safety footwear and Leon Krayfish took place in Moscow

The presentation of the collection of new safety footwear, created in collaboration between High Safety and the Russian designer of the founder of the NotMySize footwear brand Leon Krayfish, took place on Friday in Moscow at the NotMySize store located in the Khlebozavod space.
28.09.2020 49

Moscow Central Department Store fined for violation of mask regime

Moscow authorities fined the main luxury store in the capital, TSUM, 1 million rubles for violating the mask regime. This was announced by the head of the department of trade and services of the city of Moscow Alexei Nemeryuk.
25.09.2020 236

International Exhibition of Shoes and Accessories SHOESSTAR presents a new B2B project - online platform BUYERSTAR.RU

In the new season, the BUYERSTAR.RU platform began its work, which was created for direct communication between manufacturers and retailers, and provides an opportunity to sell and wholesale shoes, clothing, accessories and other goods of light and ...
25.09.2020 272

The main model of the Prada Spring-Summer 2021 collection is the cat-heel shoes

On Thursday, the show of the new collection of the Italian luxury brand Prada took place, which was held as part of the Milan Fashion Week in the online format. In addition to the new format, the show was also intriguing by the fact that the first collection was shown on it ...
25.09.2020 481

Сrocs releases Jibbitz calendar for brand fans

The American brand of clogs Crocs is able to attract and retain the attention of consumers. The brand's famous marketing campaign is the Crocs month celebration in October. This year, fans of the brand are invited to celebrate the so-called crocktyabr ...
24.09.2020 364
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning