Italy introduced new experts to promote Made in Italy products abroad
Italy introduced new experts in promoting Made in Italy products abroad. The new team will start working on October 28. It includes Gian Luca Rana (area of responsibility - agriculture), Luca Poncato (energy), Roberto Snadeiro (furniture), Simone Bettini (tourism), Maurizio Marinella (clothing and footwear), Rudolfo Ortolani (financial institutions).
Recall that in July of this year, Law No. 111 was issued on the reorganization of the Italian Foreign Trade Institute (I.Ch.E.) and the closure of all foreign missions: “In order to optimize the financial situation, some duplicating functions in different government organizations will be eliminated, in particular the functions of promoting Italian goods abroad will be transferred from ICE to the Ministry of Economic Development. the programs will be financed by the Ministry of Foreign Affairs ”.
According to an official letter posted on the ICE website, there are three reasons for the reorganization:
- not achieved savings from pooling human, financial, instrumental resources in one institute;
- the unity of communication standards in different foreign markets has not been achieved, many functions are duplicated in the ministries;
- coordination between several departments has not been achieved, ICE - Simest - Informest - Finest and Camere Commercio Italiane have not been reorganized.
Therefore, to promote Italian goods and maintain interest in them, it is planned to create a Trade Promotion Organization similar to ICE in terms of efficiency and autonomy.
During the work of ICE, 60 people registered in the "Export Club" on the website www.ice.gov.itwhere free consultations were offered. In total, ICE had 16 beneficiary companies. The Institute prepared 988 guides for various markets and gave 66 announcements of investment projects.
In 2010, 2 359 companies used ICE services.
17 898 companies took part in foreign promotions: in 2010, 717 shares were held in 74 countries, they concerned 80 sectors of the economy.
In 2010, state financing of promotional initiatives amounted to 56 million euros. In 2011, it was reduced by 41% - to 33 million euros. At the same time, investments by private ICE member organizations to support local initiatives grew by 29,5%, amounting to 25,8 million euros.
Italy introduced new experts in the promotion of Made in Italy products abroad. The new team will start working on 28 ...
Clothing and footwear manufacturing will be included in the list of creative industries.
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Chanel's Spring 2027 shoe collection features a mix of prints, metallics, and whimsical embellishments.
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Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
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The share of marketplaces will grow
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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How to set prices that will earn
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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