Italy introduced new experts in promoting Made in Italy products abroad. The new team will begin work on October 28. It included Gian Luca Rana (responsibility is agriculture), Luca Ponkato (energy), Roberto Snadeiro (furniture), Simone Bettini (tourism), Maurizio Marinella (clothes and shoes), Rudolfo Ortolani (financial institutions).
Recall that in July of this year, Law No. 111 was passed on the reorganization of the Italian Foreign Trade Institute (I.Ch.E.) and the closure of all foreign representative offices: “In order to optimize the financial situation, some duplicate functions in different state organizations will be eliminated, in particular, The promotion of Italian goods abroad will be transferred from ICE to the Ministry of Economic Development. The programs will be financed by the Ministry of Foreign Affairs. ”
According to the official letter posted on the ICE website, there are three reasons for the reorganization:
- not achieved savings from pooling human, financial, instrumental resources in one institute;
- the unity of communication standards in different foreign markets has not been achieved, many functions are duplicated in the ministries;
- coordination between several departments has not been achieved, ICE - Simest - Informest - Finest and Camere Commercio Italiane have not been reorganized.
Therefore, to promote Italian goods and maintain interest in them, it is planned to create a Trade Promotion Organization similar to ICE in terms of efficiency and autonomy.
During the work of ICE, 60 people registered in the "Export Club" on the website www.ice.gov.itwhere free consultations were offered. In total, ICE had 16 beneficiary companies. The Institute prepared 988 guides for various markets and gave 66 announcements of investment projects.
In 2010, 2 359 companies used ICE services.
17 898 companies took part in foreign promotions: in 2010, 717 shares were held in 74 countries, they concerned 80 sectors of the economy.
In 2010, state financing of promotional initiatives amounted to 56 million euros. In 2011, it was reduced by 41% - to 33 million euros. At the same time, investments by private ICE member organizations to support local initiatives grew by 29,5%, amounting to 25,8 million euros.