The Italian government has decided to close all stores in the country, except for food and pharmacies due to a sharp jump in the number of patients with coronavirus, writes Footwearnews.com.
Currently, 12000 coronavirus cases have been recorded in Italy, more than 800 people have died. The country has introduced travel restrictions that prohibit people from entering and leaving the country. The epidemic most affected the Lombardy region, with the cities of Milan and Venice, the center of the fashion industry.
Many brands are rushing to develop digital technology in order to provide fall'20 collection sales through online trading.
“We are thrilled that buyers are canceling orders for the fall collection and have created a video lookbook and manuals, and provide links to the video. If earlier we were more concerned about the development of omnichannel capabilities, combining our sales in boutiques and electronic sales, now we are working to accelerate the logistics process, ”says PR Director of Italian luxury shoe brand Casadei Arianna Casadei.
A member of the Casadei family wrote on Instagram today that the Casadei boutique in Rimini has closed for the first time since its opening in 1981.
Rating |