Geox Fall-Winter 2026/27, photo: Geox
Italian fashion house Geox presented its Fall-Winter 2026/27 collection in Moscow.
For the Fall/Winter 2026/27 season, Italian footwear, clothing, and accessories brand Geox remains true to its breathable technologies, bringing back current thin-soled sneaker models from the archives and embracing the trend for flexible, anatomical soles and comfortable, flared toes in its collection for the little ones.
Geox Fall-Winter 2026/27, photo: GeoxThe brand's men's line boasts the widest variety of styles. As always, it features sports-inspired pieces and elegant classics for a sophisticated look.
Geox Fall-Winter 2026/27, photo: GeoxIn both the men's and women's collections, the brand emphasized Fast In technology, which ensures comfort, practicality, and style. The unique advantage of this technology is the ability to put the shoes on hands-free thanks to a special external support in the heel. A soft inner lining at the back and elastic laces further facilitate the fit. This season, the product line has expanded to include two styles: sport-casual and office.
Geox Fall-Winter 2026/27, photo: GeoxThe Blue Touch capsule collection deserves special attention. The models combine a modern look with retro details and are available in high-top and low-top sneakers. The newest addition is the Blue Touch Amphibiox, which features waterproof technology.
Geox Fall-Winter 2026/27, photo: Geox
The women's shoe collection includes ankle boots of all styles, sneakers of various styles, as well as moccasins and various types of heels.
Fast In technology remains at the core of the collection even in the winter season.
Geox Fall-Winter 2026/27, photo: GeoxThe low-profile Snake Originals sneaker silhouette, released by the brand in 2006, reached its peak in popularity in 2026. The Snake model in the women's collection is presented in a nostalgic pastel palette.
Geox Fall-Winter 2026/27, photo: Geox
The Geox children's collection places special emphasis on footwear designed with the unique needs of children's feet in mind. All models in the collection for little ones have undergone rigorous certification and are developed with the recommendations of child development specialists in mind, ensuring comfort and health at every stage of development. The collection's technological highlight is the Junior Foot-Run sneaker, featuring a widened toe box for a natural toe position and a breathable, waterproof membrane for improved breathability.
For the Fall/Winter 2026/27 season, Italian footwear, clothing, and accessories brand Geox remains true to its breathable technologies, pulling out trendy thin-soled sneaker models from the archives, and following…
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Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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Needs Identification Techniques That Really Work in Shoe Stores
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Revisiting classic standards of retail lighting through the lens of modern technology
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How a fashion brand can launch a successful licensed product with a celebrity
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Turn to Asia. Features of shoe production at a factory in China
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The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
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Creating an emotional connection through a showcase
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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