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Results of the presentation of the autumn-winter collection of the DITOP trademark
13.02.2012 1853

Results of the presentation of the autumn-winter collection of the DITOP trademark

The exhibition was held in the office of "Mila" - shoes wholesale "from January 23 to February 3. As a result, a portfolio of applications was collected for more than 3 000 pairs.

“This volume is not a limit for DITOP, but rather indicates customer caution. It’s more convenient for many to work according to tactical requests, ”said Alexander Borodin, manager of Mila - wholesale shoes. - The distributor, in turn, is inclined to evaluate the low activity of buyers on the days of the presentation as a decrease in interest in the brand and form a strategic order strictly at the request of the exhibition participants. The result is the execution of the order in the declared volume, not designed for tactics and, as a result, the occurrence of a seasonal shortage of products. ”

The importance of participation in presentations is also underlined by the fact that low volumes of orders can affect the manufacture of the entire collection. A similar situation was observed in November 2011, when the total portfolio of orders for the spring-summer collection of TM DITOP in bulk did not reach the desired volumes, which led to the economic inexpediency of placing an order in China and the manufacturer focused on the manufacture of children's shoes for the “Winter 2012” season. According to the latest data, SAI has collected a sufficient portfolio of orders, taking into account the active participation of buyers from other regions, and the new DITOP TM collection will delight the Urals in the fall and winter of the 2012 year.
The exhibition was held in the office of "Mila" - shoes wholesale "from January 23 to February 3. As a result, a portfolio of applications was collected for more than 3 000 pairs.
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