Results of the presentation of the autumn-winter collection of the DITOP trademark
The exhibition was held in the office of "Mila" - shoes wholesale "from January 23 to February 3. As a result, a portfolio of applications was collected for more than 3 000 pairs.
“This volume is not a limit for DITOP and rather indicates buyers caution. Many people find it more convenient to work on tactical requests, - says the manager of Mila - wholesale footwear "Alexander Borodin. - A distributor, in turn, is inclined to assess the low activity of buyers on the days of the presentation as a decrease in interest in the brand and form a strategic order strictly at the request of the exhibition participants. The result is the execution of the order in the stated volume, not calculated for tactics and, as a consequence, the occurrence of a seasonal shortage of products. "
The importance of participation in presentations is also underlined by the fact that low volumes of orders can affect the manufacture of the entire collection. A similar situation was observed in November 2011, when the total portfolio of orders for the spring-summer collection of TM DITOP in bulk did not reach the desired volumes, which led to the economic inexpediency of placing an order in China and the manufacturer focused on the manufacture of children's shoes for the “Winter 2012” season. According to the latest data, SAI has collected a sufficient portfolio of orders, taking into account the active participation of buyers from other regions, and the new DITOP TM collection will delight the Urals in the fall and winter of the 2012 year.
The exhibition was held in the office of Mila - Wholesale Shoes "from 23 January to 3 February. As a result, a portfolio of applications was collected for more than 3 ...
The Ekonika flagship store has opened on Patriarch's Ponds.
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New Italian shoe brand PANCHIC at Euro Shoes
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The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
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PETER KAISER - the best brand of 2025!
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How to Compete with Marketplaces in 2025
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How to set prices that will earn
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
