Parisian brand Jacquemus is opening its first boutique in the United States, in New York's trendy SoHo district. This is the brand's third flagship store, following a boutique in Paris on Avenue Montaigne and a boutique in Dubai, which is managed by the fashion house's partners, the Chalhoub Group.
The opening of the Jacquemus boutique in New York preceded the opening of a pop-up store in Nordstrom in September, where the brand's men's collection was presented.
The new boutique is located at 143 Spring Street, on the corner of Wooster Street, in the space previously occupied by Crocs and Pinko. It is spread over two floors and occupies 270 square meters. The boutique offers all lines of the brand – men's and women's clothing, shoes and accessories.
The store is located in a historic 19th century building of characteristic construction, made of brick and wooden planks, part of the building is a modern extension made of glass and metal with large panoramic windows.
The boutique's interior features whitewashed walls decorated with stucco and light wood, Burgundy stone floors laid out to resemble the cobblestones found in some French castles, and stair railings and wrought iron posts echo the details of Provencal buildings.
The sober yet opulent ambience is created by furniture pieces – two wooden chairs by Frank Lloyd Wright from Christie's, a Croisillon chair by Jean Royère and a "slipper chair" by Boris Lacroix and Jean Dunand, which belonged to the French fashion designer Madeleine Vionnet, from the brand's collection. The style is complemented by works of art – lithographs by Aristide Maillol and Joan Miró, an engraving by Pierre Bonnard and photographs by Peter Schlesinger and Wolfgang Tillmans, as well as bronze sculptures by Aristide Maillol, on loan from the Dina Vierny gallery.
Opening a boutique in the US is a logical step for the luxury brand, as an expansion of its presence in one of the main luxury goods markets today. Jacquemus is growing very quickly. According to market estimates, the fashion house's turnover has increased significantly in the last few years, from 100 million euros in 2021 to 280 million in 2023.
Subscribe and follow the Shoes Report news in our official Telegram channel
Rating |