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Jamilco has renamed its shoe retailer
23.01.2023 443

Jamilco has renamed its shoe retailer

On the basis of the former stores of the American brand Timberland, which is distributed in Russia by Jamilco, multi-brand shoe stores under the Bootwood brand now operate, writes new-retail.ru

The Bootwood range includes classic boots and sneakers, as well as outdoor shoes for travel and city walks.

By virtue of the name of the retailer, which consists of a combination of the words boot (translated from English - shoe) and wood (translated from English - tree, forest), brands that create products with care for nature. What, for example, is the American Timberland in its concept, which continues to be sold in retail along with the shoes of the Spanish shoe brand Camper.

Western brands that do not want to leave the Russian market are forced to rebrand their local retail in Russia. For example, the branded retail of the American shoe brand Us Polo is now called AR Fashion, and the stores of the American Crocs have been renamed Saboo.

On the basis of the former stores of the American brand Timberland, which is distributed in Russia by Jamilco, multi-brand shoe stores under the Bootwood brand now operate, - writes ...
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