Shoe brand Jimmy Choo celebrates 15 anniversary. Tamara Mallon announced that in honor of the holiday the company will release an updated collection of famous shoes with crystals from Jimmy Choo, the website reports. woman.ru. The festive advertising campaign was shot by photographer Marilyn Minter. “I wanted to create a modern collection that would reflect the Jimmy Choo style,” says Tamara, “but I looked for inspiration in vintage jewelry.” A gift for men will be the resumption of the men's shoe line, which was discontinued in 2002.