John Lobb gave technology a chance and added lightness

“For me, the John Lobb collection starts with a walk,” says brand creative director Paula Gerbase. - I find a place that interests me and go for a walk taking pictures that I subsequently bring to the creative product development team. Leather goods start from the moment I start taking pictures. ”

The color of tarpaulin, ocher, tobacco and indigo in her spring collection of leather and suede shoe models is a palette of granite rocks and green shores in Western England.

Since Paula Gerbas came to John Lobb, she began to look for options for creating lighter shoes, trying not to violate the traditions of shoe craftsmanship and DNA of the British brand.

John Lobb Spring'19 Lopez Loafers

This spring, with the designer’s light hand, Lopez loafers found a white EVA sole with a hand-painted hem and a color welt to match the top of the shoe.

Porth sneakers also boast a new sole. “I wanted to create shoes that from afar would look athletic, but if you take them apart, the leather welt and other details turn out to be very traditional,” she says.

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John Lobb spring'19, model William

On the contrary, more formal models, such as the William Doubles, seem to look like traditional classic models, but in fact they are sewn without a lining and put on a flexible sole, which means their incredible lightness and convenience.

Despite this design, they are still made using the traditional Goodyear technique, ”explained the designer. - All 190 technical steps have been completed, but each component used has become easier and more flexible. “Most of the value of John Lobb shoes is how you feel in them, not how they look on the outside,” she said.

John Lobb spring'19