Known for its iconic chenille tracksuit, introduced in 2001 and quickly adopted by celebrities, American premium brand Juicy Couture continues to develop its accessories line, which includes leather goods, bags and shoes.
Since 2022, the development of the Juicy Couture accessories group has been handled by Eastlab.
“When we started two years ago, our turnover was 27 million euros, today it exceeds 40 million. In 2024, our sales grew by 55%, it was an extraordinary year, especially thanks to accessories,” says Eastlab founder and owner Andrea Zini.
Eastlab specializes in leather goods and is based in Civitanova Marche in central Italy, with a showroom in Florence and a production site in China. In addition to the Juicy Couture accessories division, it also manages accessories for the American brands Polo and Gattinoni under license.
Juicy Couture aims to expand its range to the Total Look format in line with the development trend of fashion brands. It should be noted that the Total Look format has been promoted by the Euro Shoes exhibition in Moscow since 2014, where more and more brands present not only their collections of shoes and bags, but also ready-to-wear.
Juicy Courage is positioned in the mid-to-high price range: ready-to-wear clothing is sold at a price of about 110 euros, and bags at 130 euros. In Italy, Juicy Couture is distributed through 250 multi-brand retail stores. There are about a thousand of them worldwide. The brand is represented in almost 100 countries and brings in a total of more than 1 billion dollars. The brand's main markets are Italy, Germany, Great Britain and the Scandinavian countries. In Russia, the brand has been represented since 2012 under the management of the company "JamilCo", sales are carried out, among other things, through the brand's online store.
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