Rieker
The quality of Russian goods will deteriorate
02.03.2015 4935

The quality of Russian goods will deteriorate

Russian manufacturers are currently looking for various ways to reduce costs, so they are likely to start saving on the quality of goods, said Tatyana Komissarova, Dean of the Higher School of Marketing and Business Development of the Higher School of Economics, Vice President of the Russian Marketing Association.

“An important measure that manufacturers are currently working on is reducing the cost of production by switching to cheaper components,” Komissarova said.

In her opinion, at the moment, many companies are also reducing their staff, saving on marketing and corporate events, as well as on staff training. “It was almost the same in 2008,” she said.

In addition, Russian manufacturers stop releasing goods that are not in great demand, that is, they are engaged in optimizing the assortment.

Russian manufacturers are currently looking for various ways to reduce costs, so they are likely to start saving on the quality of goods, said Tatyana Komissarova, dean of the Higher School ...
5
1
Rating

Latest News

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 24

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 31

online conference on shoe labeling

On March 5, 2021, together with CRPT, the Kleverens company will hold an online conference on the labeling of footwear, light industry goods and perfumery products for importers, distributors and manufacturers.
02.03.2021 32

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 112

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 108
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning