On July 3, the new General Director Artur Kontrabayev took up his duties at Modniy Continent, who will be responsible for the implementation of the company's long-term strategy approved by the shareholders. This was reported by the press service of OJSC "Modny Continent". The personnel reshuffle is due to the continuous development of the company, the introduction of innovative technologies, the automation of business processes, as well as an increase in the recognition and presence of the INCITY and DESEO brands on the Russian market. Previously, Artur Kontrabaev held senior positions at companies such as Microsoft and PC Ware, where he gained valuable experience
and knowledge of informatization, communication and open management of regional importance.
Modny Continent is a vertically integrated company specializing in the development, production and retail of fashionable women's, men's and children's clothing, lingerie and accessories. It has been operating in the Russian fashion market for over 10 years. The company owns a chain of stores - INCITY fashion clothes and DESEO underwear. As of June 17, 2015, the chain has 320 own retail stores and 101 franchise stores.