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Campaign Against Adidas
13.06.2012 2038

Campaign Against Adidas

In the UK, they shot ads against a famous brand

The British public organization War Or Want, fighting for the rights of the poor and oppressed, has removed social anti-advertising directed against Adidas, reports Brandrepublic.

The video shows a woman who, with a depressed look, says that the factory boss beat her, blackmailed and forced her to work overtime. At the end of the video, it is reported that this is a London actress. She tells the story of a real woman, Aisha, who works at one of Adidas' Asian factories. Earlier, War Or Want published a report on how sports brands sponsoring the Olympic Games use slave labor in Bangladesh.

The video is just part of an advertising campaign with the slogan “Exploitation. She shouldn't be here. It shouldn't be anywhere. " As part of the campaign, activists plan to hang protest labels on Adidas products in official stores. Anyone can donate to War Or Want or send a letter to Adidas President Herbert Heiner. The letter cites data on the low wages of workers at Adidas factories in Indonesia and China and sets out requirements: to check the level of conditions and wages at all points of the company, including food, education and health insurance; check the regulation of additional working hours and the protection of workers from verbal and physical abuse; to guarantee all branches of the company the opportunity to join trade unions in order to protect their rights and working conditions.

Adidas has attracted attention as one of the largest sponsors of the 2012 Olympic Games of the Year in London. To become a sponsor of the Olympics, the company spent 100 million pounds.

Representatives of Adidas denied the facts cited by the organization War Or Want. They stated that they constantly monitor the working conditions of their workers and, in particular, interact with various activist organizations for this. At the same time, the company points out a number of inaccuracies in the facts that War Or Want cites in its messages. In particular, Adidas refutes the statement that the Olympic products are manufactured by a company in Bangladesh. Adidas also reports that they asked War Or Want to provide documents that activists relied on in their report but received nothing. This, in turn, is refuted by War on Want, lenta.ru reports.

In Great Britain, an advertisement was shot against a well-known brand The British public organization War Or Want, fighting for the rights of the poor and oppressed, removed social anti-advertising directed against ...
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