Call It Spring, photo: Footwearnews.com
Canadian Call It Spring shoe brand has become fully vegan
Starting from the spring-summer collection, 2019 is included in Aldo Group Canadian shoe brand Call It Spring has begun to produce vegan shoes and accessories. Call It Spring collections are currently 90% vegan, writes Footwearnews.on
As Monia Atijas, vice president of product and brand Call It Spring, explained, providing the remaining 10% of the collection’s products with vegan materials requires serious planning.
“For Call It Spring, it was a long way,” she says. - First, we decided to make vegan shoes more affordable for our customers. Then we had to conduct a thorough analysis of all our products and determine the materials and components that need to be replaced, develop strict rules that would establish which materials are prohibited for use. We also had to develop measures to ensure that the production of all our products would be possible without the use of materials of animal origin. ”
Call It Spring, $ 59,99The Canadian brand labels boxes with shoes and the soles of models with the Latin letter “V”, and also uses this symbol in online trading, so that consumers can more easily navigate choosing vegan shoes. Products from past collections of the brand, which were produced without taking into account the requirements for the production of vegan shoes, are now sold at discounted prices.
Recently, in many countries of the world there has been a clear trend in the lifestyle of vegans. Often, representatives of young people refuse not only to consume animal products, but also try to adhere to the rules of vegan culture in their wardrobe, refuse to wear products made from materials of animal origin - genuine leather and fur.
In luxury fashion, fashion designer Stella McCartney continues to set standards for vegan clothing and footwear. But there has also been an increase in the number of mass-market brands that make products tailored to the wishes of vegans. Such goods were produced in particular by Marks & Spencer, Topshop, Vagabond.
In addition to the fact that Call It Spring produces vegan goods, the brand is also trying to adhere to an environmentally friendly production policy and is working to find more environmentally friendly materials for its products.
Beginning with the 2019 spring-summer collection, the Canadian brand of shoes It Call, Spring, a member of the Aldo Group, began to produce shoes and accessories that meet the needs of vegans. Call It Spring collections are currently ...
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