Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, in addition to the three established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - a new "Kari family hypermarket" was added. With the launch of the new format, the retailer will introduce new product categories into the range, Fashionunited.ru writes.
This summer, two “Kari family hypermarkets” opened in St. Petersburg in the Nord shopping center and in Moscow in the Mozaika shopping center, they offer shoes, bags and accessories; goods for children (clothes, toys, children's transport, stationery); Kari Home (kitchenware, home and decor items); Kari Jewelry (gold and silver jewelry); Kari Sport (clothes and equipment for sports); Kari Cosmetics (decorative, leathercare and hygiene products).
“We have doubled the retail space inside the hypermarket under the household goods category. The children's assortment of Kari Kids is being actively developed. The market is changing and Kari is trying to fill empty niches. We closely monitor trends and try to implement them as quickly as possible,” says Oksana Ledovskaya, Marketing Director of the Kari network.
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