Every third Russian purchases using mobile devices
16.04.2014 2607

Every third Russian purchases using mobile devices

Every third Russian user of mobile Internet makes purchases using his smartphone or tablet. Such data are provided in the report Europe M-Commerce Snapshot 2014, prepared by yStats.com. According to the study, Russia is among the top five developing countries in terms of smartphone penetration. YStats.com experts noted that many Russian e-commerce players have already responded to the obvious trend of mobile traffic growth: a number of online stores, in particular, fashion retailers Lamoda and KupiVIP, have launched mobile applications.

Those who are in no hurry to pay attention to mobile buyers should evaluate the achievements of European m-commerce. For example, in Germany, the turnover of m-commerce exceeded 10% of the total turnover of online retail. Such statistics prompted Otto Group to adopt a mobile initiative at the beginning of 2014, the goal of which will be to generate half of the Internet traffic for all of its brands via mobile devices. A German clothing retailer Zalando has begun to upgrade its mobile application for use in international markets.

In the B2C segment, the first place in the Western European m-commerce market belongs to the UK. In this country, sales through tablets are growing faster than through smartphones. English online stores are already recording an influx of mobile shoppers. Almost a third of the traffic on the website of Asos fashion seller is generated by mobile devices. Other European countries are not far behind. In Austria, for example, more than a third of online shoppers have ever made purchases through mobile devices. In France, more than a quarter of online store customers intend to purchase something from a mobile device this year. And in the Netherlands, more than 2 million people are already involved in mobile commerce.

Every third Russian mobile Internet user makes purchases using their smartphone or ...

Latest News

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 120

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 122

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 144

JamilCo to add three Turkish brands to its portfolio

JamilCo, one of the largest Russian distributors in the fashion segment, whose portfolio includes such brands as Timberland, New Balance, DKNY, Escada and others, is going to introduce three new Turkish brands to the Russian market –…
05.10.2022 332

New Balance and Aimé Leon Dore launch 650R in new colorways

New Balance's iconic collaboration with young New York-based streetwear menswear brand Aimé Leon Dore continues. Brands have decided to release the classic silhouette of the 650R sneaker in new colorways.
04.10.2022 297
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning