The British brand of youth shoes Keddo staged a bright and large-scale PR campaign as part of the celebration of the 866 anniversary of Moscow at one of the most popular venues in the city - in the Luzhniki Olympic complex. Several hundred thousand Muscovites and guests of the capital attended this event and participated in the performance by Keddo.
Located next to the stage where there was a big concert with Casta, Max Korzh, Noize MC and other rap stars, Keddo Corner instantly attracted the attention of a youth audience. The British brand has organized many contests dedicated to hip-hop in its various manifestations. The Keddo team invited the participants to come up with their breakdance, talk about the brand in the format of musical improvisation and read a recitative on the topic “What am I ready for Keddo”. The most active and creative received a pair of stylish shoes.
The guests were especially delighted with Keddo super-freak freaks. During the holiday, thousands of pictures were taken with them. The shoes of the British brand received many positive reviews from existing fans of the brand and found new fans who were interested all day where to buy Keddo boots, boots and gym shoes.