The creative team of the British shoe brand has launched a contest during which each participant can try himself in the role of a shoe designer, create a unique design and get a professional assessment of his work. The jury of the project included leading experts in the field of fashion, “stars” of the Russian show business, as well as KEDDO shoe developers.
The priority tasks of the KEDDO LOVES YOU project are not only organizing a creative field for brand fans and an opportunity for them to become participants in the creative process, but also creating an emphasis on the problem of sustainable design. The change of "fashion cycles", the appearance of new trends in each season - all this often forces the modern consumer to choose and purchase a huge number of impractical things. The KEDDO LOVES YOU competition is designed to help people show their preferences in choosing shoe design, and this is an important aspect for forming an assessment of audience preferences.
The work will be judged by fashion designers Irina Chernyak and Max Kiryanov, Sergey Kravchenko and Ksenia Grishchenko, singers Loya and Dasha Suvorova, the Mayakovsky and Heroes groups, as well as the creative team KEDDO. The brand has prepared many surprises and gifts for the contest participants - these are not only branded shoes, but also designer accessories and clothes from Russian designers.
During the competition, the KEDDO team is going to identify the main fashion trends that consumers form, which will help in the future to create collections that maximally reflect the preferences of the audience.