The KEDDO retail chain has updated its storefront designs in collaboration with Brazilian designer Adriana Stolfi. The animal prints of the Brazilian designer are fancy patterns in which the images of foxes, deer, owls, bullfinches, loons, bears, ravens, penguins, wolves intertwine. They became the main element in the window dressing of KEDDO stores in the fall-winter season 2016-2017.
Adriana Stolfi commented on her work for KEDDO - “Creating an illustration, I tried not only to be inspired by animals and birds, but also to convey all the magic of Russian winter, which made kaleidoscopes so fabulous.”
According to the head of the PR and promotion department of ANALPA (developing KEDDO and Betsy stores) Anastasia Buidenok, visual design is given a special place in KEDDO stores. This applies both to the design of the retail space, and to the seasonal window dressing.
“A showcase is the face of your store,“ the clothes you meet, ”so it’s important that it draws attention,” she says. -In the spring-summer season 2016, KEDDO window displays were decorated with prints developed jointly with Brazilian designer Adriana Stolfi, she created an original painting that combines textures and prints of KEDDO shoes with the tropical nature of Brazil. The animalistic prints of the Brazilian designer are intertwined in a fairytale kaleidoscope, which, like a child’s toy, conveys an atmosphere of magic. ”