Kaleidoscope KEDDO
KEDDO attracted a designer from Brazil for window dressing
The KEDDO retail chain has updated its storefront designs in collaboration with Brazilian designer Adriana Stolfi. The animal prints of the Brazilian designer are fancy patterns in which the images of foxes, deer, owls, bullfinches, loons, bears, ravens, penguins, wolves intertwine. They became the main element in the window dressing of KEDDO stores in the fall-winter season 2016-2017.
Adriana Stolfi commented on her work for KEDDO - “Creating an illustration, I tried not only to be inspired by animals and birds, but also to convey all the magic of Russian winter, which made kaleidoscopes so fabulous.”
According to the head of the PR and promotion department of ANALPA (developing KEDDO and Betsy stores) Anastasia Buidenok, visual design is given a special place in KEDDO stores. This applies both to the design of the retail space, and to the seasonal window dressing.
“A showcase is the face of your store,“ the clothes you meet, ”so it’s important that it draws attention,” she says. -In the spring-summer season 2016, KEDDO window displays were decorated with prints developed jointly with Brazilian designer Adriana Stolfi, she created an original painting that combines textures and prints of KEDDO shoes with the tropical nature of Brazil. The animalistic prints of the Brazilian designer are intertwined in a fairytale kaleidoscope, which, like a child’s toy, conveys an atmosphere of magic. ”
KEDDO retailers have redesigned their shop windows in collaboration with Brazilian designer Adriana Stolfi.
France records decline in leather exports in 2025.
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Nike releases new NikeSkims sneakers
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Bank of America analysts predict a decline in consumer interest in sneakers.
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
