Advertising campaigns are increasingly turning to augmented reality format. A prime example of this was the creation of a digital model of the American iconic Converse Chuck 70 sneaker. As part of the global campaign of the Converse brand “Create Next” members of the local community Converse All Stars and the Sxema3D design bureau created a digital version of the Converse Chuck 70. After that the virtual model appeared on the Russian digital fashion marketplace Replicant.Fashion.
The first hundred Replicant.Fashion users will be able to try on digitized shoes for free (in the format of creating a digital look), after which the sneakers will be available only for viewing on the Replicant.Fashion website.
The Converse All Stars community is a community of young creators from around the world, which includes aspiring designers, artists, entrepreneurs, athletes, musicians and others.