The top model became the face of the fall 2020 pre-collection advertising campaign for British luxury shoe brand Jimmy Choo. Moss introduced several key models of the collection - suede mules with high heels, sneakers on massive soles, ankle boots, open sandals with straps, bags.
All these things are already available in the brand’s online store. In addition to the photo shoot, the model took part in an exclusive interview with the brand, where she admitted that her favorite shoe model was stiletto sandals. “These are the shoes of my dreams, if I could wear it every day, I would do that,” Moss said.
In a special brand video, the top model gave her characterization of Jimmy Choo - "modern, sexy, stylish."
The idea behind the Jimmy Choo ad campaign is to pay tribute to women who have achieved success in the fashion and entertainment industries. In addition to Kate Moss, British-American actress Sienna Miller and another British super-model, Rosie Huntington-Whiteley, also took part in the campaign.