January 25 2016 will be the main January sale - Cyber Monday-2016. On the day of the promotion, the largest Russian online stores and online services will offer their discounts to customers. Their participation in Cyber Monday-2016 has already been confirmed by: Yulmart, “220 Volt”, Svyaznoy, M.Video, Eldorado, Lamoda, MediaMarkt, ReStore, OTTO, Sportmaster, Fridge, Enter, KupiVIP, Baon, Mebelion and others. Buy products with discounts will be able to buyers from all over the EAEU.
This year Cyber Monday will be the fourth in a row - the first sale took place on January 28, 2013. Then only 6 AKIT members took part in the action, this year the organizers expect more than 100 participating companies, and for the first time not only online stores will be able to offer their discounts , but also companies providing services online and offline. Thus, Tinkoff-Insurance, a megamarket of electronic books Liters and online travel service OneTwoTrip have already confirmed their participation.
In addition, for the first time, a special section will be created on the site with discounts on Russian-made goods. AKIT President Alexei Fedorov explained that in this way Internet retailers want to support the domestic manufacturer.
“We want to show our customers that Russian-made goods are not just worse, but often better than their foreign counterparts,” says Alexei Fedorov. “We often hear that there is no production in Russia - I think many will be surprised how many goods are now produced in Russia. Domestic manufacturers are able to make quality goods, and our goal is to convey this idea to customers. ”
More than 120 online stores took part in last year's action. On the day of the campaign, traffic growth from 40% to 450% was recorded on the sites of participants. The number of orders on the day of the promotion increased by an average of 3-4 times compared to an ordinary day in January.
Cyber Monday is organized by the Association of Internet Trade Companies. Yandex.Market, Yandex.Money, as well as logistics operators - Russian Post, DPD, CDEK, MaxiPost, InPost became the partners of the campaign this year.
Cyber Monday Help:
Cyber Monday is an annual online sale, which takes place in RuNet traditionally on the last Monday of January. The official sale site is cmonday.ru. The first Russian Cyber Monday took place on January 28 of 2013, and in 2015 the rally for the first time went beyond Russia to neighboring Belarus and Kazakhstan. Any online store selling certified products and willing to follow the rules of the campaign developed by the AKIT standardization committee can take part in the Cyber Monday campaign. In Cyber Monday any online stores that sell certified products and agree to abide by the rules of the campaign developed by the AKIT standardization committee can take part.
Information about AKIT:
The Association of Internet Commerce Companies (AKIT) was created in June 2012. The main goal of AKIT is to establish fair competition principles, create a safe service zone for customers in the e-commerce market and fight against the gray market. The association includes 20 companies.