The American chain of stores of branded shoes, clothes and accessories Kith launches a joint collection with the luxury fashion brand Versace. Top model Bella Hadid was involved in a vibrant advertising campaign for the collaboration, Footwearnews.com writes.
The Kith x Versace collection includes a down jacket, a silk robe, leather pants, biker shorts, a mesh T-shirt, a line of bras and swimsuits, as well as two models of women's shoes - leather ankle boots and mules. The capsule includes more than 100 items of clothing, shoes and accessories for men and women.
For the first time in this collaboration, the Versace logo - Versus Medusa was changed, now the KITH logo is placed in place of the eyes of Medusa.
It is noteworthy that Hadid not only participated in the spring campaign of Kith, but was also declared the face of the advertising campaign of the fashion brand Michael Kors in the spring'19 season. However, both the Kors and Versace brands are now owned by Capris Holding, as well as the Jimmy Choo shoe brand.
The Kith x Versace collection will go on sale on February 15 and will be available at Kith stores, the kith.com online store, and Versace's select retail stores worldwide.
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