Rieker
Classic ugg boots waiting for a restart
12.07.2016 2593

Classic ugg boots waiting for a restart

After 38 years of active sales of the classic Ugg shoe model, it will be modernized. Updated ugg boots will go on sale in stores and online boutique brand 15 July.

Dave Powers, President and CEO of Ugg's parent company, Deckers Brands, announced the relaunch of the brand's classic model back in December 2015. He said the company plans to remove all old classic models that were on sale in the 2015 winter season from wholesale sales in the United States, replacing them with models from the updated collection.

Model ugg Classic II will also look like the original classic model, but will be upgraded in a number of ways, according to consumer preferences. The new Classic II uggs will be presented in three versions - mini, short and high, shoes will be made of pre-processed sheepleather, with a protective coating from water and stains. The sole surface of the new model will have a better grip effect, will become more stable and durable. At the same time, ClassicII will retain many original elements of the previous classic model, including embossed seams sewn over the edge, a rounded nose, a logo on the heel. Powers believes that restarting the classic ugg model will be a gift for loyal consumers of the brand. He will show brand customers that the brand is developing, and the company is listening to the wishes of its customers.

After 38 years of active sales of the classic Ugg shoe model, it will be modernized.
5
1
Rating

Latest News

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 115

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 120

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 141

JamilCo to add three Turkish brands to its portfolio

JamilCo, one of the largest Russian distributors in the fashion segment, whose portfolio includes such brands as Timberland, New Balance, DKNY, Escada and others, is going to introduce three new Turkish brands to the Russian market –…
05.10.2022 328

New Balance and Aimé Leon Dore launch 650R in new colorways

New Balance's iconic collaboration with young New York-based streetwear menswear brand Aimé Leon Dore continues. Brands have decided to release the classic silhouette of the 650R sneaker in new colorways.
04.10.2022 296
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning