The number of shoe brands on the Detsky Mir marketplace has more than doubled
Detsky Mir Group, the leader in the children's goods market in Russia, Belarus and Kazakhstan, has increased the number of brands on the marketplace by 2,7 times. One of the growing product categories was children's shoes.
According to the results of the second quarter of 2022, the Detsky Mir marketplace showed a year-on-year increase of 140,5% in terms of sales. The number of positions in the assortment has grown by 178% and amounts to 902 thousand SKUs, and the number of brands - by 2,7 times. Today, more than 4100 brands are represented on the detmir.ru website.
The leaders of year-on-year growth in terms of turnover on the marketplace are the following categories:
home goods (+536%)
books and stationery (+252%)
shoes (+189%)
home appliances and electronics (+156%)
sports and active recreation (+156%)
Group of companies "Detsky Mir" unites the retail chains of Detsky Mir and Detmir mini stores, the online store and marketplace detmir.ru, as well as the Zoozavr pet products chain. As at 30 June 2022, the Group has 1 stores located in 123 cities and towns in Russia, Kazakhstan and Belarus. Selling area of stores - 442 thousand square meters. m.
Detsky Mir Group, the leader in the children's goods market in Russia, Belarus and Kazakhstan, has increased the number of brands on the marketplace by 2,7 times. One of the growing product categories was children's…
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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Louis Vuitton opens a new factory in Italy
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Fashion Week takes place in Moscow
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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