The number of Russian brands in the country's shopping centers increased by a third
With the start of CBO, brand rotation began in shopping centers, and Russian brands have more opportunities to open stores and place their collections in the corners of department stores. According to various estimates, the number of Russian brands in the country's shopping centers has grown by 8-20% over the past 30 months, Izvestia reports.
The increase in the number of Russian brands in shopping centers is mainly due to the departure of foreign brands and the release of store space. Also, the offline campaign of Russian brands is affected by the loss of the ability to sell online through social networks, which were banned in Russia with the start of the CBO. “It has become more difficult for brands to advertise themselves in social networks, and opening as part of a shopping center allows you to reach a new audience,” says Nadezhda Tsvetkova, Head of Core.EX retail space leasing.
For brands of clothing, footwear, accessories, there are new opportunities to place their collections in the assortment of multi-brand designer department stores. This format is now actively developing, among the brightest projects are department stores "SLAVA", "Kalina", "Traffic", "Telegraph".
With the start of CBO, brand rotation began in shopping centers, and Russian brands have more opportunities to open stores and place their collections in the corners of department stores. According to different…
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Retail Arithmetic
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