As part of the Mercedes Benz Fashion Week Russia held in Moscow, a show of the Russian conceptual brand Alena Akhmadullina of the SS'2017 season was held, in which exclusive models of footwear from the premium Alla Pugachova line, developed by designer Alena Akhmadullina specially for the Econika brand, took part.
The main motive of the collection was flowers. Thanks to modern production technologies, Econika was able to bring to life a unique design solution: to create heels and decorative details in the form of exquisite three-dimensional stucco moldings with floral motifs. Matte and silver coatings reveal the architecture of forms in different ways. The background for a luxurious decor is a restrained and noble color scheme: the trendy spring-summer 2017 season is powdery beige, dark blue and rich green with the addition of fresh color accents of apple and mustard.
Alla Pugachova premium line materials - velvet and leather. The collection, which will be on sale in the spring of 2017, features shoes, loafers, ankle boots and bags. They will be complemented by scarves made of natural silk with an author's print from the Alena Akhmadullina brand.
Exclusive author's models of the premium line Alla Pugachova will be available in Econika brand stores and in the chain's online store from February 2017.